No one puts consumers in the corner. That's the upshot of a new study from Conversocial exploring the consequences for brands and retail chains which ignore questions and complaints from … Read the whole story
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creative and marketing ideas. But it isn't sourcing fans for a big campaign, … Read the whole story
As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper … Read the whole story
After acquiring IBM computer technology and patents years ago, Lenovo built a solid reputation in the commercial space. Now it wants a bigger piece … Read the whole story
When Brooklyn-based HUGE hired a managing director in November 2010 to start a London office, it took a giant leap of faith. It had … Read the whole story
I was working at the Interactive Advertising Bureau a decade ago when I first heard the term "Chuck Fruit Moment." Chuck Fruit was the … Read the whole story
According to a study by InSites Consulting, 38% of British & American companies are still in their infancy when integrating social media in their … Read the whole story