Most businesses are adopting social media for marketing purposes, reflecting a generally positive sentiment about its utility, but that doesn't necessarily translate into high priority when it comes to allocating resources and time spent, according to a new study from the Software & Information Industry Association and Lopez Research. ...
Do premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional ... Read the whole story
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on ... Read the whole story
Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh ... Read the whole story
The mobile social network Path landed in the middle of a privacy firestorm this week, thanks to developer Arun Thampi, who learned that the ... Read the whole story