Thursday, February 9, 2012
  • Social Marketing Drives Higher Value, Revs

    Do premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional resonance and higher revenue per order. ...Read the whole story

  • For Loyalty, Major League Gaming Must Be Social

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This part of the fourth installment focuses on highlights from the major league online gaming category. ...Read the whole story

  • Marketers Encouraged To Break A Few Rules

    Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh Bernoff, SVP of idea development at Forrester Research. ...Read the whole story

    Around The Net

    • Dassault Buys Social Analyzer NetvibesTechCrunch

      European design firm Dassault Systèmes has acquired Netvibes -- a sentiment analytics dashboard that helps Fortune 500 companies track their social media presence throughout the real-time Web. Not your typical buyer of social analytics startups, Dassault is a “3D experience” design company -- which lets designers “virtualize” how products will work in the real world, according to TechCrunch’s Alexis Tsotsis. The acquisition actually seems jarring at first, but Netvibes CEO Freddy Mini says the buy makes sense in terms of "connecting what people say about a product to its design process through the Netvibes dashboard.” In a statement, Dassault President and CEO Bernard ... ...Read the whole story

    • Finding FollowersKISSmetrics

      Building authority can help raise quality scores. Kristi Hines believes sites like Quora help help. She gives us five reasons why marketers should use Quora, such as the ability to give direct answers to anyone asking about the company's business, products, or services. Social sites tend to work well to drive traffic to a company's Web site -- especially companies focused on serving other businesses. Hines runs through tactics for marketing, analytics, reputation management and more.  ...Read the whole story

    • LinkedIn Buying Email Aid Rapportive?All Things D

      LinkedIn is reportedly scooping up Rapportive -- maker of a browser plugin that overlays Gmail with contextual information about a user’s email contacts. “Sources familiar with the negotiations said LinkedIn offered Rapportive ‘low teens’ of millions of dollars worth of cash,” AllThingsD reports, adding that the deal has yet to officially close. Still only available for Gmail users, Rapportive overlays an email correspondent’s social networking accounts alongside open and draft emails. “So, for instance, you can see a person’s most recent tweet and mention it in your email to them,” AllThingsD writes.“Or you can realize that you’re not connected on ... ...Read the whole story

    • Nicole Wagner to Speak at Social Media Summit February 23rd in

      Nicole Wagner to Speak at Social Media Summit February 23rd in Alsip ...Read the whole story

    Mobile Network Apologizes For Privacy Breach, Deletes Data Collected Without Consent

    The mobile social network Path landed in the middle of a privacy firestorm this week, thanks to developer Arun Thampi, who learned that the company was uploading users' entire address books to its servers. "I'm not ...More