Social networks have the potential to disrupt any number of established industries, and indeed are already doing so, with big negative impacts already being felt by mobile network operators, according to research outfit Ovum. Specifically, free social media message services that compete with short message services (SMS) cost mobile network operators some $13.9 billion in lost SMS revenue in 2011 alone, Ovum estimates. The list of rivals includes Facebook chat, Blackberry Messenger, and Whatsapp. And the continuing proliferation of smartphones means that this threat to SMS revenues will only become more pervasive. ...
In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced ... Read the whole story
Many in my generation are at risk for social presbyopia -- the inability to acknowledge the seismic shifts in behavior driven by social media ... Read the whole story
Pinterest supports more than 10 million unique monthly U.S. visitors, but how can search engine marketers tap into the growth? Digital search marketing agency ... Read the whole story