Tuesday, February 21, 2012
  • Visible Measures Gains Visibility: Gets Audited, Accredited By MRC

    In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced it has been accredited by media industry ratings watchdog the Media Rating Council for a range of its core video metrics products.The accreditation, which follows an extensive audit of Visible Measures systems by the MRC, took nearly a year to complete, and is an important stamp of approval in what is becoming an increasingly crowded field of video and social media metrics and analytics firms. ...Read the whole story

    Around The Net

    • Yandex Gets SocialMarketWatch

      Yandex, which processes more than two million people searches daily, launched a social networking search program by adding content from social sites in search results, along with a people finder. Web users in Russia can now view all public profiles of a person with accounts on social and blogging sites like VKontakte, Facebook, LiveJournal, and Odnoklassniki. The company said it indexes about 250 million personal profile pages hosted on various blogging platforms and social networks. ...Read the whole story

    How to Avoid Social Presbyopia

    Many in my generation are at risk for social presbyopia -- the inability to acknowledge the seismic shifts in behavior driven by social media -- and worse yet, the reluctance to personally embrace these changes themsel ...More

    • Pinterest Best Practices For Search Marketers

      Pinterest supports more than 10 million unique monthly U.S. visitors, but how can search engine marketers tap into the growth? Digital search marketing agency Greenlight published a paper on Best Practices that search marketers will find ...More

    • Your Brand Is Batman

      "People need dramatic examples to shake them out of apathy... As a man, I'm flesh and blood. I can be ignored. I can be destroyed. But as a symbol, I can be incorruptible. I can be ...More