Hispanics Use Social Media More - But Share Less by Erik Sass

The alleged "digital divide" notwithstanding, U.S. Hispanics are enthusiastic users of social media, according to a new survey of 650 online Hispanic adults by uSamp -- but they're also more cautious about the information they share online, the same survey found. There's no question the online Hispanics surveyed by uSamp hold an edge in social media adoption: 90% of respondents are on Facebook, compared to 81% of the general online population. ...Read the whole story

  • beverages Dr Pepper Ties In With 'Marvel's The Avengers' by Karlene Lukovitz

    Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's The Avengers." ...Read the whole story

  • search Mobile Key To Google Ad Strategies by Laurie Sullivan

    Mobile is quickly becoming the "backbone" to advertising strategies, with Google+, the "social spine" supporting Gmail, YouTube, Wallet and other applications for about 170 million users. That's what Larry Page, Google co-founder, told investors during the company's first quarter 2012 earnings call Thursday. ...Read the whole story

  • financial services AmEx Tops Financial Category In Social Media by Mark Walsh

    In a new study by Corporate insight, nearly 90% of the financial firms studied were found to now have a social media presence of some kind compared to only 20% in 2008. Standing out from the pack is American Express, which launched its OPEN Forum for small business in 2007 and has continued to expand its social initiatives since then. ...Read the whole story

  • Mobile Video To Reach A Third Of Consumers By 2016 by Steve Smith

    According to eMarketer's latest usage projections, smartphone adoption will drive considerable growth in video, music and social network access on handheld devices in the next four years. ...Read the whole story

Put A Pin In Your Email Program: Tactics For Integrating Pinterest by Kara Trivunovic

The ability to leverage the email channel to build and grow a Pinterest presence is a relatively easy task to accomplish. Here are a few quick tricks and "good-to-knows" about bringing these two channels together -- beyond the act of adding a "follow us on Pinterest" icon in your standard social set: ...More

  • Millennials Are Leading The Social Media Explosion by Melanie Shreffler

    Nearly every month this year, we've heard about some small social network that's the next big thing. Twitter, Pinterest, Tumblr, Instagram, and others have been making headlines in 2012 for their rapid growth and popularity with Millennials. Social media is splintering. Facebook has dominated the scene for years, but lately it's being eclipsed by the buzz around niche networks. ...More

  • The Global, Socially Conscious Consumer by Jack Loechner

    New findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world provide fresh insights to help marketers better understand the right audience for cause marketing activities, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers. ...More

  • To Catch (Or Report On) A Thief, Pick The Right Platforms by Catharine P. Taylor

    Believe it or not, here, in this week that Instagram was bought by Facebook for a mere $1 billion, I've been struggling with the issue of what to write about. Partly this is because, as it is now several days after the acquisition, it has been covered to death. I've nothing to add. So, as I was mulling what to write about early this afternoon, I procrastinated by posting a comment on my local Patch site about a story discussing what platforms local authorities should use to give residents emergency notifications. ...More

  • Maryland Passes Law Keeping Social Media Passwords Private by Wendy Davis

    Lawmakers in Maryland have voted to prohibit employers from asking workers or job applicants for their passwords to social media accounts. The measure (SB 433/HB 964), which passed in a landslide, currently awaits the governor's signature. The bill moved forward shortly after press reports surfaced about employers throughout the country asking prospective employees for their Facebook passwords. ...More

  • So, You Want to Create Your Own Instagram-Like, Billion-Dollar Startup? by Dave Morgan

    We've all heard about Instagram's sale to Facebook: 13 employees. 18 months of work. No revenues. One billion dollars. I suspect that there are thousands and thousands of would-be entrepreneurs plotting how they can build the next billion-dollar exit with no revenue, a few folks, and only 18 months. I know they're out there -- I've already heard from several. With that in mind, I thought I would use today's column to offer my counsel to those would-be entrepreneurs who want to be the next Instagram. ...More