TV Can Drive Social Media Activity, Accenture Finds by Erik Sass

Symbols and messages associated with social media are proliferating on TV, and they're getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity in response to this kind of messaging. Overall 64% of those surveyed said they could recall seeing symbols and images associated with social media, including for example the Facebook "Like" button, while watching TV. ...Read the whole story

perspective Maximize Luxury Advertising In The Social Sphere by Skip Brand

It's important for brands that want to reach the affluent audience to leverage the power of social in their creative, especially since 71% of these consumers claim that recommendations from family members or friends exerts a "great deal" or "fair amount" of influence on purchase decisions. . ...More

  • The Lessons Of Instragram: Design, Category And Relationships Matter by Matt Straz

    Last week fellow Online Spinner Dave Morgan wrote a great column about what has to happen for a company like Instagram to be acquired for a billion dollars by Facebook. Dave made the point that perhaps only one in a million companies will ever have a result like Instagram, because of the many things that have to occur in 18 months to achieve this level of success. Here are some additional lessons that I took from Instagram's success: ...More

  • Social Media Mavens by Jack Loechner

    According to a new study by Netpop, social networkers, a giant swath of online users, represent the changing face of the Web and media at large. There are now 146 million "Social Networkers" in the U.S., adults age 18 and older, who have used a social networking site at least once in the last month. ...More