Social media is an effective marketing and advertising channel, according to 329 brand executives surveyed by PulsePoint Group and the Economist Intelligence Unit for eMarketer in February of this year … Read the whole story
The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The … Read the whole story
Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the … Read the whole story
The brand is promoting the tool -- billed as an "advertising agency" for bringing new flavors to families -- through paid integrations on "The … Read the whole story
Marketers must focus on how to activate fans -- turning them into brand advocates and essentially evolving their social media presence into a research … Read the whole story
What if you didn't need a mobile phone to share content? What if you could share your literal point of view? What if "always … Read the whole story
I'm hoping that even all of the techno-forward people who read this column still experience occasional moments of wonder at what all of these … Read the whole story