While it might sound like a Maoist reeducation camp, the "Social Victory Center" app on Facebook is actually a force for conservatism, or at least, the Republican Party as it … Read the whole story
Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, … Read the whole story
The brand is promoting the tool -- billed as an "advertising agency" for bringing new flavors to families -- through paid integrations on "The … Read the whole story
For consumers, the golden rule is "buyer beware." For marketers, it should perhaps be: "beware of socially adept consumers." New research indicates that consumers … Read the whole story
Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a … Read the whole story
I'm hoping that even all of the techno-forward people who read this column still experience occasional moments of wonder at what all of these … Read the whole story
When a big technology client asked me to be its eyes and ears in a big online technical community, my initial reaction was "Whom … Read the whole story