By this point pretty much every big brand marketing organization has a presence on social media, but that doesn't mean they're necessarily "doing" social media right. In that vein, a new survey of consumer attitudes and marketer practices conducted by Lithium Technologies in April reveals that big brands are often falling short of consumer expectations when it comes to social media engagement. ...Read the whole story
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Facebook Acquires Location-Based App Glancee
Facebook has acquired a mobile and Facebook app maker that helps alert users when their friends are nearby. The move comes in advance of Facebook executives pitching investors on the company's upcoming IPO. ...Read the whole story
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- Consumers Expect More Engagement from Brands Through Social Media, Lithium Social Survey Finds Business Wire
Facebook remains the dominant social media Web application for enterprise companies, but use continues to decline at an average rate of 2.8% per quarter since Q1 2011. The social network accounted for 52% of all enterprise Web application traffic in that quarter, but fell 41% by Q1 2012, according to recent research, which suggests that Twitter continues to see some of that market share. Corporate policies at enterprise companies could begin to influence search marketers' social targeting strategies as more companies limit access to Facebook. ...More
