They may not have figured out exactly how to use it for marketing, but the bosses of big companies are plenty aware of social media, especially when it comes to … Read the whole story
Anheuser-Busch is unveiling its newest responsible drinking campaign which relies on online and social media. A website, asks adults to pledge their commitment to … Read the whole story
Summer is in full swing. Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business … Read the whole story
Today, I want to talk about the last of the three posts by Harvard Business Review bloggers, Karen Freeman, Patrick Spenner and Anna Bird … Read the whole story
I'm posting today from Mackinac (pronounced Mackinaw) Island, Michigan, where the smell of horse manure or fudge fills the air, depending on which direction … Read the whole story
What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story