CEOS Say Social Media Presents Risks by Erik Sass

They may not have figured out exactly how to use it for marketing, but the bosses of big companies are plenty aware of social media, especially when it comes to the risks it presents to their businesses. That's according to a new survey of 192 U.S. CEOs performed by Deloitte & Touche and Forbes Insights, which found that 27% of CEOs predicted social media will be an area of growing risk in coming years. ...Read the whole story

  • beverages Anheuser-Busch Encourages Responsible Drinking by Tanya Irwin

    Anheuser-Busch is unveiling its newest responsible drinking campaign which relies on online and social media. A website, asks adults to pledge their commitment to drink responsibly and then share it through Facebook to encourage friends to do the same. ...Read the whole story

How To Plan A Blogger Event by Maria Bailey

Summer is in full swing. Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business trips as well. It's the season when many brands decide to use travel as way to bond with social media moms. ...More

  • Three Myths About Customer Love by Gord Hotchkiss

    Today, I want to talk about the last of the three posts by Harvard Business Review bloggers, Karen Freeman, Patrick Spenner and Anna Bird I have been surveying: "Three Myths about What Customers Want." Specifically, I want to look at this post's implications for online marketing. ...More

  • On Vacation -- And Channeling My Inner Madonna by Catharine P. Taylor

    I'm posting today from Mackinac (pronounced Mackinaw) Island, Michigan, where the smell of horse manure or fudge fills the air, depending on which direction you turn. If you've never been - and, really, you should go -- it's an island that has committed to forgetting time, despite the Wifi access at the hotel. No cars are allowed here, so people get about either by taking a horse-drawn taxi, walking, or biking, mostly on single speed bikes, known affectionately as "cruisers." At times, over the last few days, I've felt like I was channeling Almira Gulch from "The Wizard of ...More

  • What Facebook And TV Networks Will And Won't Do For Each Other by Wayne Friedman

    What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook will essentially charge for that "like." ...More