Why The Race For The White House Goes Through Facebook

Now that Mitt Romney is the clear front-runner for the Republican presidential nomination, we're seeing both Romney and Obama's campaigns ratchet up their advertising in an effort to reach male voters going into November. Historically, most of the political spend for a Presidential election would be for television ads, but with Facebook's enormous reach, it now exceeds that of both broadcast and print media. ...More

  • Maximize Social Media LLC Names Julie Stern Wills SVP

    Los Angeles social media agency Maximize Social Media LLC this week named Julie Stern Wills as its senior vice president. She will lead the company's online advertising management division with a focus on Facebook advertising. ...More

  • As Facebook Prepares to Face Its Earnings Music, It's Sounding Pretty Good

    As far as digital is concerned, this is Marissa Mayer's week, but let the Social Media Insider get your mind off that. For a few minutes, let's not worry about whether a pregnant Silicon Valley superhero can really run a struggling Internet concern, and worry just a little bit, about Mark Zuckerberg and Sheryl Sandberg, not to mention thousands of down-in-the-dumps Facebook shareholders. Yes, let's talk (again) about Facebook. A week from now, Facebook will announce its first earnings as a public company, and the Social Media Insider, along with all those bitter Facebook haters, will be out in force. ...More

  • BBC Offers Tempting Vision Of TV Socialism

    It's weeks like these where a sort of TV socialism seems appealing. Really, how great is the free market? ...More

  • Half Of Cell Phone Users On Phones During TV - What It Means For Social TV, Olympics

    No wonder television networks are wringing their hands over their social TV strategies. With the news from Pew this week that nearly half of cell phone users are on their phones while viewing TV, it's understandable that broadcasters would be in a pickle about how to leverage this new behavior. ...More