Monday, July 30, 2012
  • IAB Pushes For DIY Ad Units, Modules

    Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

  • Enterprise Debuts Spot During Olympics

    The spot, which focuses more on patriotism and less on the sports aspect, will run on NBC over the duration of the event, including the Closing Ceremonies. The commercial will air on NBC, NBC Sports and MSNBC, and also online on nbcolympics.com. ...Read the whole story

  • New Ultimat Vodka Video Goes Viral

    The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers from his perch outside their skyscraper windows. ...Read the whole story

  • Celebrities Make Phone Cases Fashionable

    This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for the right occasion is essential in these digital times. ...Read the whole story

Around The Net

  • Athletes Rebel Against Social Media Ban Evening Standard

    Dozens of track and field athletes have hit out at Rule 40 - one of a string of strict guidelines set down by organisers to protect the Games from "ambush marketing" and ensure only official sponsors can be named. Athletes who break the rule can be fined, have their accreditation removed and even be disqualified. The online revolt gained traction among the cream of US track and field athletes, who do not receive government grants toward their training and rely on income from sponsors, prize money and part-time jobs. ...Read the whole story

  • UK Agrees To New Email, Social Media Standards The Guardian

    Although the Home Office is at pains to stress that the draft communications and data bill, which is going through parliament, will not involve checking the content of emails and social media, experts say British officials have been simultaneously involved in international moves that could allow increased interception of online data - moves that will not be subject to the scrutiny of MPs. ...Read the whole story

  • How Ironic: Twitter Disrupts TV's Cycling Coverage The Guardian

    The BBC blamed the Olympic Broadcasting Service (OBS) for the lack of information which left commentator Chris Boardman using his own watch to estimate timings. But the International Olympic Committee said fans sending updates to Twitter while watching the race had in effect jammed transmissions of race information. The tweets led to the failure of electronic race updates reaching TV commentators. ...Read the whole story

Chief Change Officers: How Activist CEOs Are Driving Increased Social Impact

There's something radical going on in the C-suite lately. Business leaders are acting in bold ways-showing increased impatience with the status quo and taking action against pressing societal issues. This is driving an increased focus on ...More