• IAB Pushes For DIY Ad Units, Modules

    Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

  • Enterprise Debuts Spot During Olympics

    The spot, which focuses more on patriotism and less on the sports aspect, will run on NBC over the duration of the event, including the Closing Ceremonies. The commercial will air on NBC, NBC Sports and MSNBC, and also online on nbcolympics.com. ...Read the whole story

  • New Ultimat Vodka Video Goes Viral

    The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers from his perch outside their skyscraper windows. ...Read the whole story

  • Celebrities Make Phone Cases Fashionable

    This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for the right occasion is essential in these digital times. ...Read the whole story

Chief Change Officers: How Activist CEOs Are Driving Increased Social Impact

There's something radical going on in the C-suite lately. Business leaders are acting in bold ways-showing increased impatience with the status quo and taking action against pressing societal issues. This is driving an increased focus on corporate cause and social impact programs, as companies commit more resources to drive positive change. ...More