Survey Says Price Matters For Targeting Search Ads

Marketers at mid-priced retailers and brands will miss a great opportunity to market products to affluent consumers during the holidays if they don't get off their duff and do a little research. Google Consumer Surveys and Harris Poll have partnered to develop a product that allows businesses to compare themselves to industry benchmarks before tweaking campaigns. I'll explain. ...More

  • Multiple Digital Platforms Boost TV Viewing

    According to new research from Avid and Ovum, says George Winslow of B&C, broadcasters and media executives are generally optimistic about both their traditional businesses and the prospects of their new digital distribution channels. 75% of media executives believe online, social and mobile platforms actually drive audiences to watch more television content ...More

  • What if Social Media Existed In 79 A.D.?

    Thanks to social media and smartphones, breaking news is recorded, posted and shared with a rapidity unheard of in days past. How would past historic events have been covered had social media existed? That's the idea behind an online and social media campaign for Denver Museum of Nature & Science's upcoming exhibition, A Day in Pompeii. ...More

  • Trimming The Fat And Dropping The Pounds

    Excess weight is on my mind today. It could be because I started a 90-day Fitness Challenge. Or because I bought a FitBit for the challenge. Or because the FitBit told me my body fat is 29%. Or it might be because I got the 5.5 pound, inch-thick Restoration Hardware Source Book in my mailbox. Yeah, that's probably it. So get ready for a litany of weight metaphors.... ...More