In a surprising twist for the advertising industry, the hottest new model being developed by digital ad platforms is flipping the historic model between … Read the whole story
"It's positioning our brand and our 'smarter, bolder, faster agent' for this game," Bev Thorne, Century 21's chief marketing officer, tells "Marketing Daily." "And … Read the whole story
Fashion designer Isaac Mizrahi is now putting a special collection on sale at LivingSocial, the local-market Web retailer. Buy now because it's a limited … Read the whole story
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Reducing audience acquisition costs, while simultaneously increasing the returns they generate remains an elusive balancing act. There appear to be three main market principles … Read the whole story
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The blurring line between technology and business provides new opportunities for mid-size retail CMOs and CIOs to collaborate to transform marketing practices by leveraging … Read the whole story
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Social marketers need to be event marketers. As a social media professional, if you don't have plans for event marketing in your 2013 budget, … Read the whole story
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There's a big presidential election just around the corner (in case you hadn't heard), but you might be surprised to learn that many teens … Read the whole story
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According to an ANA (Association of National Advertisers) member survey, 87% of marketers are either increasing or maintaining spending on all multicultural media compared … Read the whole story
