Thursday, October 25, 2012

    Around The Net

    • Asia Trounces Europe, US In Social Media Use More About Advertising

      Asian markets top a new global social engagement league table that measures how often and how much consumers use social media platforms. The Social Engagement Benchmark fromGlobalWebIndex reveals that consumers in fast-growing economies are more likely to use a social network or a microblog, upload a photo or video or review a product or brand than consumers in more mature countries. ...Read the whole story

    • Facebook Sees Growth In Brand Engagement ClickZ

      Facebook brand engagement has risen 896% on a year-over-year basis, according to a new advertising study from Adobe. The study said the uptick is consequent to Facebook's new Timeline feature. Another report released earlier this year found that the feature garnered positive results for small to medium-sized brand pages. About a quarter of Facebook engagement came from mobile users. Mobile growth on Facebook engagement also came with increased mobile marketing gains overall. ...Read the whole story

    • UK Public Prosecutor Cautions Against Retweets The Telegraph

      In an address to London School of Economics on the issue of social media, Director of Public Prosecutions Keir Starmer QC responded to an audience member who asked: "Is it an offence to retweet something grossly offensive?" The DPP replied: "You retweet, you commit an offence under the Act." The offence falls under Section 127 of the Communications Act, which outlaws sending a tweet that is "grossly offensive or of an indecent, obscene or menacing character". ...Read the whole story

    • Email Tapped for Big Data More Often Than Social MediaMarketing Charts

      A survey by IBM and Oxford University about how organizations are using Big Data revealed that transactions are the most common source of data, used by 88% of respondents. The next most popular source is log data (73%), followed by events (59%) and then email (57%). Only 43% are using social media as a source of data. ...Read the whole story

    The Whole Story - Mobile Use While Socializing

    Mobile has enormous potential as a medium at point of purchase. ...More