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• Retail To Increase Email, Mobile, Social Marketing Budgets by Laurie Sullivan

  Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday season, according to a new study analyzing expectation of holiday advertising and sales. ...Read the whole story

• packaged goods Sir Richard's: Hello? Can We All Say 'Birth Control'? by Karl Greenberg

  Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that might be thought of as a kind of anti-Mother's Day pitch. ...Read the whole story

• apparel ASICS Sounds Off For ING New York Marathon by Karl Greenberg

  The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme around "Stop at Never." The music will include ambient noises of New York as they might be experienced by marathon runners. ...Read the whole story

The Whole Story - Mobile Use While Socializing by Mike Bloxham

Mobile has enormous potential as a medium at point of purchase. ...More

• search Why Brands Need Searchable Social Content by Laurie Sullivan

  The majority of Twitter and Facebook users -- 83% and 71%, respectively -- expect a response from a brand within the same day of posting. Some 71% of consumers who experience a quick and effective response are more likely to recommend that brand to others, compared with 19% who do not receive any response, according to a study released Thursday. ...More

• Super Bowl Social Videos Drive 7 Times Views; Majority of Men Watch Video on Any De-vice by Daisy Whitney

  TV and digital video sway closer to each other each day. As Nielsen's online campaign ratings move deeper to becoming the currency for cross-platform measurement and agencies like GroupM push them along , there are other efforts afoot to understand how media planning and consumer habits fare across venues. That includes work from online video measurement firm Visible Measures to track cross-media lift and new insight from Break Media analyzing habits across digital video devices. ...More

• 5 Ways To Use Twitter Data To Determine A Hit (Or Miss) by Jamie de Guerre

  Let's face it, even with all of the gnashing of teeth regarding changing viewing habits and outdated methodologies, TV ratings still provide the benchmark for measuring a success or failure in terms of viewership and demographics, both of which drive the almighty advertising dollar. ...More

• For Teens Who Volunteer, Social Change Is A Bonus by Bob Filbin

  Ask a teen why she volunteers, and she'll tell you things like "to make a difference in people's lives" or "to work on an issue I care about deeply." Ask that same teen about their volunteering habits (e.g., when, where, and with whom they volunteer), and a very different picture emerges. It turns out teens' primary motivation for volunteering isn't about creating social change. In fact, it's the same motivation that drives most of a teen's behavior: their friends are doing it. ...More

• Dutch Orchestra To Create Symphony Via Twitter by Aaron Baar

  The organizations created a special campaign site that uses a digital piano interface so composers can hear their tweets as music. Once the composer is satisfied with their creation, they can tweet a link for others to follow and listen to the piece. ...More