Europe's business movers and shakers are embracing social media in a big way, according to a new survey by CNBC titled "Europe's Mobile Elite 2012." In the CNBC survey 69% … Read the whole story
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that … Read the whole story
The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme … Read the whole story
Mobile has enormous potential as a medium at point of purchase. Read the whole story
The majority of Twitter and Facebook users -- 83% and 71%, respectively -- expect a response from a brand within the same day of … Read the whole story
TV and digital video sway closer to each other each day. As Nielsen's online campaign ratings move deeper to becoming the currency for cross-platform … Read the whole story
Let's face it, even with all of the gnashing of teeth regarding changing viewing habits and outdated methodologies, TV ratings still provide the benchmark … Read the whole story
Ask a teen why she volunteers, and she'll tell you things like "to make a difference in people's lives" or "to work on an … Read the whole story
The organizations created a special campaign site that uses a digital piano interface so composers can hear their tweets as music. Once the composer … Read the whole story