Friday, October 26, 2012
  • ASICS Sounds Off For ING New York Marathon

    The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme around "Stop at Never." The music will include ambient noises of New York as they might be experienced by marathon runners. ...Read the whole story

  • Sir Richard's: Hello? Can We All Say 'Birth Control'?

    Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that might be thought of as a kind of anti-Mother's Day pitch. ...Read the whole story

  • Retail To Increase Email, Mobile, Social Marketing Budgets

    Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday season, according to a new study analyzing expectation of holiday advertising and sales. ...Read the whole story

  • Denny's Offers 'Hobbit' Menu, Collectibles

    Starting Nov. 6, the fast-casual chain will feature a limited-time menu with 11 items themed to the movie, including a Hobbit Hole Breakfast, Frodo's Pot Roast Skillet and a Build Your Own Hobbit Slam, which includes new holiday items like Pumpkin Patch Pancakes. ...Read the whole story

  • General Sentiment: Facebook Tops In Buzz

    Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to be number two with the iPhone 5 debut, and negative press on iOS 6 Maps. Google is number three. ...Read the whole story

  • Burt's Bees Deflakes With Billboard, Video

    Each flake was actually a $3 off coupon -- 1,300 in all -- to encourage trial of the product. By the end of the day, passersby had yanked off enough coupons to reveal the smooth skin of the billboard model, and the company had a compelling time-lapse video. ...Read the whole story

    Around The Net

    Six Ways To Improve The Way You Market

    Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its power is what will define the success or failure of tomorrow's organizations. ...More