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• Fake Social Profile Info Impedes Ad Targeting by Laurie Sullivan

  The BBC reports Andy Smith, an Internet security chief at the Cabinet Office, said people should only give accurate details to trusted sites, such as those run by the government, and fake details to social networking sites. ...Read the whole story

• pets Cesar Canine Cuisine Spotlights Therapy Dogs by Tanya Irwin

  The Mars Petcare US brand is asking consumers to support these dogs through its new "Share a Story and Share the Love" initiative, a social media campaign to help support and spotlight therapy dogs and therapy dog organizations. ...Read the whole story

• Burger King Ups Marketing, Makes Demo Inroads by David Goetzl

  A top Burger King executive said the company's efforts to use marketing to reach different demographic segments continues to be effective, bringing in more female and older-adult customers. ...Read the whole story

• food Hot Pockets' Viral Snoop Dogg Video Keeps Rollin' by Karlene Lukovitz

  "Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and friends for Hot Pockets, featuring a remix of his hit single "Drop It Like It's Hot," has pulled more than 4 million views since its YouTube debut on Oct. 10. ...Read the whole story

FOMO: Fear of Missing Out by Jack Loechner

According to new findings from the 2012 Connecting and Communicating Online: State of Social Media study, conducted by Harris Interactive, women are more likely to be a member of Facebook and to login more frequently than current male members. And, while men and women average the same number of email addresses, the study finds that women are also more likely to be checking their e-mail accounts more often. ...More