The Social Graf
So after the BBC's reputation has been dragged through the mud due to an alleged cover-up (of a pedophilia scandal within its ranks) and shamefully incompetent reporting (falsely accusing a … Read the whole story
Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The … Read the whole story
Nielsen has acquired SocialGuide, which provides real-time social TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The new … Read the whole story
The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. … Read the whole story
Oracle is working to build a social marketing initiative by showing marketers how to integrate social data into corporate business processes. Meg Bear, VP … Read the whole story
Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which … Read the whole story
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Carmakers know how to seize the big opportunity in the Super Bowl and make the most of social sharing of those ads. Case in … Read the whole story
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Back in 2009, Forrester developed a framework called the Social Technographics Ladder. This focused on seven groups primarily based on their activity within social … Read the whole story
