Friday, December 14, 2012

Around The Net

  • Mini Goes Psychic Brand-e.biz

    Mini has a Psychic Roadster website that gives visitors personalized readings about their future adventures, which, of course, would include the Mini. They can share their psychic reading with friends via Twitter, Facebook and email. "This is the kind of ground-breaking work that the launch of the new Mini Roadster warrants, injecting excitement into the Mini brand and a true British heritage brand such as Mini could take us on," says Dale Gall, CEO of Profero, which developed the campaign. ...Read the whole story

  • The Social Web Key To Marketing Music Artists Marketing Week

    Recording artists often need an online profile to get DJs interested. YouTube, mobile phones and TV ads help labels get songs out there. But artists doing it all themselves, via their own website, and music on their own labels and via YouTube and other platforms is the new paradigm. By using videos, they are getting a direct audience reaction to their music. Marketing and A&R (artists and repertoire) executives are using the internet as small, digital, live music venues. ...Read the whole story

  • Online Retailer Uses Content Marketing and Social Media to Identify Best Content for EmailMarketingSherpa

    Online electronics retailer ZAGG relies heavily on its blog content to attract an audience, posting 25-35 times per week on a variety of topics. The company tests each blog post on its audience of 30K Twitter followers, selecting only those with the most retweets and replies to roll out to its 200K Facebook fans. Only the posts that receive a high number of likes, comments and shares on Facebook qualify for inclusion in the company's emails.  ...Read the whole story

Leverage Paid, Owned, Earned Media For Social Media Success

Content plays a major role in delighting a socially engaged consumer base. Strategies that actively integrate paid, earned and owned media offer a powerful cross-media concoction that can fuel the growth of a brand's social community ...More