• Facebook Takes Wraps Off 'Graph Search'

    Facebook on Tuesday unveiled a revamped internal search system that makes it easier for users to get information among the vast array of status updates, pictures, "Likes" and other content posted to the social network. ...Read the whole story

  • Nissan Brings Global Context To U.S. Marketing

    Nissan has a lot of changes in strategy, on mobile vehicle marketing communications, and in the air. Literally. The air in Nissan's exhibition space at the North American International Auto Show was suffused with the scent of green tea. ...Read the whole story

  • Facebook: It's A Start, But Search Marketers Expect More

    Facebook Founder Mark Zuckerberg made it clear Tuesday that search would become a proprietary tool on the social site, excluding companies like Google, Amazon and LinkedIn from accessing the data, but welcoming Microsoft, which holds a minority stake. ...Read the whole story

  • Moontoast Secures $5M Based On Facebook Transitional Social Ads

    Turning Facebook into a cash register hasn't been easy, but a handful of investors who recognize the challenge have awarded Nashville-based Moontoast, which specializes in social media advertising, $5 million in Series B funding to build out its services. The investment -- led by the Martin Companies, with participation from previous investors -- supports interactive and transaction-based rich media ads on Facebook, and other social sites. ...Read the whole story

Pinterest - Pinning Down Its Value For Retail

Pinterest is one of the fastest-growing social networks, but can it deliver customers for retailers? There's value in brand awareness, but retailers are more interested in the influence that drives consumers into stores. ...More

  • How To Augment Search With Email Campaigns

    Some 44% of total open emails occur on mobile devices. About 52% of marketers have used animated gifs in their email campaigns, and 78% of brands use sales associates to collect email addresses as leads. Some consider email campaigns the lifeline connecting consumers to Web sites, mobile and social channels. ...More

  • Instagram Facing Litigation As New Terms Take Effect

    Instagram riled users last month when it issued startling new terms of service. Among the most surprising changes, the service said it reserved the right to license users' photos to advertisers. Many users responded by saying they planned to defect from the service, which was recently purchased by Facebook. Faced with the uproar, Instagram quickly withdrew the new terms and sent its lawyers back to the drawing board. Instagram then came out with another round of revisions that no longer contained the controversial language about licensing people's photos to advertisers. But those terms still aren't as user-friendly as the original ...More

  • Six Books To Better Your Content Marketing

    Social media marketing IS content marketing. And, if you're a content marketer, you're a publisher, a writer, an editor and a community manager. The following are six books to help you be a better content marketer - and none of the six are directly about social media, content marketing or publishing. ...More