Facebook and Save.org to Study Suicidal Behaviors by Erik Sass

Considering how much of their lives people share with each other on Facebook, it makes sense that people who are suffering from emotional distress might leave clues about their situation on the social network -- and some of these hints could help prevent suicides, provided they're caught early enough and interpreted correctly. ...Read the whole story

  • food Popcorn Brand Piggybacks On Monopoly Contest by Aaron Baar

    "Our goal was to generate some attraction and make the connection between family game night and fun with Jolly Time," Haberman's Nathan Rice tells "Marketing Daily." "The important part for us is the buzz we're getting and being part of the conversation." ...Read the whole story

  • automotive For Super Bowl, VW Turns YouTube Anger To Happiness by Karl Greenberg

    The salubrious sentiment from that fourth-quarter ad last year will come back in the second quarter of the Super Bowl this year. Actually, it's online now in teaser form. "Sunny Side," via Deutsch, L.A., reverses a tactic that a couple of automakers have used in the past. ...Read the whole story

  • Yandex Introduces Social Recommendation Mobile App In U.S. by Laurie Sullivan

    Russian search engine Yandex has released a social recommendation search engine for iOS devices aimed at supporting Facebook, Instagram, Foursquare and Twitter users in the United States. ...Read the whole story

  • automotive Kia Answers Big Question In Super Bowl by Karl Greenberg

    Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of baby origins, and how to explain that to kids. Here, Kia is connecting the human provenance question to the features of its Sorento crossover. ...Read the whole story

  • food Troops To Get Slim Jims Bearing Messages From Home by Karlene Lukovitz

    The campaign, created by marketing agency TRIS3CT, is part of Slim Jim's ongoing partnership with World Wrestling Entertainment and the annual WWE/USO "Tribute to the Troops" program, as well as the brand's other troops-supporting efforts. ...Read the whole story

Social Media: A Game-changer For Relationship Marketing by Daniella Koren

For the past 12 years, my focus and interest has been Relationship Marketing, specifically Patient Relationship Marketing. It has been the allure around building, segmenting, and leveraging a database of qualified patients, usually suffering from disease states where they could benefit from high quality information. DTP and healthcare RM has been an interesting integration of disciplines, converging to create measurable marketing initiatives that demonstrate ROI for brands and businesses. ...More

  • Twitter's Vine Shows That 6-Second Video Is Not 'The New 140 Characters' by Steve Smith

    Twitter's newly released Vine app tries to bring the spirit of the 140-character text post to video. This may prove to be a more promising platform for marketers than for users, however. ...More

  • Help! Intuit, Stride-Rite And Trupanion Won't Stop Stalking Me! by Catharine P. Taylor

    Lately I feel like I'm being stalked. Not by anyone truly harmful, but by a troika of behaviorally targeted ads that miss the mark. It's not because I haven't recently visited the sites for the products that now follow me on the Web. I have. But if behavioral targeting is supposed to be some sort of silver bullet -- on Facebook and elsewhere -- I'm amazed at how it routinely fails to recognize whether I'm still in the purchase funnel, or was ever there in the first place. ...More