• Official Hashtags Help Keep Conversation Going

    Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag on broadcast day -- a 63% greater likelihood that programs publicizing their official hashtags will become part of the Internet conversation. ...Read the whole story

  • Marketers To Boost Social Ad Spend In 2013

    Social media has long been synonymous with "owned" or "earned" media -- the kind you don't actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year. ...Read the whole story

  • Image Tech Helps Refine Pinfluencer Analytics

    As image recognition gains momentum from consumers switching to a picture-based Web experience, Pinfluencer will show brands how to identify the images driving the most traffic from Pinterest and the Web. ...Read the whole story

  • The Hilfigers Set Sail In Spring Campaign

    This time around, ads focus on the new collection for men, women and kids, including plenty of nautical stripes and breezy cruisewear, with the webisode set to British singer Estelle's "Do My Thing," a collaboration that features Janelle Monae. ...Read the whole story

  • Jaguar Goes Social For F-Type

    The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers and Jaguar enthusiasts to submit their best photo of a Jaguar car for a chance to be among the first to test drive the new vehicle. ...Read the whole story

  • MiO Fit Launch Lays Ground For Super Bowl Ad

    The full spot, from TAXI New York, is under wraps until the game, but the 15-second teaser ad featuring actor/comedian Tracy Morgan of "30 Rock" and "Saturday Night Live" fame has been posted on YouTube, and is being promoted on MiO's Facebook page and Twitter site. ...Read the whole story

  • Foursquare Launches App For Businesses To Check Up On Check-Ins

    The local mobile social network is trying to make it easier for local merchants to update, share and manage their presence on the Foursquare network with a new app. ...Read the whole story

Analyzing Social Data With An Eye Toward Search

As search becomes more personal, marketers will see an increase of technology supporting social analyses. Rio SEO launched a suite of social media marketing products Tuesday with technology from Seattle-based Meteor Solutions, which parent company Covario acquired in November 2012. ...More

  • An Oreo Cookie Shake Or A Sweet Potato?

    This is a parable, turned into an analogy, involving a consumed Oreo Cookie Shake and an unconsumed sweet potato. ...More

  • A Second-Screen Wish List For 2013

    Social TV, also known as the second screen, has long interested app developers and network ad sales and marketing teams. Now in 2013 we see increased agency and brand attention. But the reality of second screen is still one of spotty, volatile engagement, limited innovation, and frequently uninteresting, duplicative experiences. So here is what I'd like to see for second-screen progress in 2013 - broken down into a wishlist for producers, advertisers, and app developers. ...More

  • The Social Networking Experience

    According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets, and 16% of television homes own a tablet. Smartphone owners officially make up the majority of mobile subscribers, as 56% owned a smartphone as of Q3 2012. Additionally, the number of social media users continues to increase across all platforms as consumers use social networking as a vehicle to navigate the media universe. The personal computer is still at the center of the social networking experience, but consumers are increasingly looking to other devices to connect on social ...More