Apparently social media command centers are now A Thing. For the second year in a row, the Super Bowl -- which somehow manages to be the most important sporting event … Read the whole story
Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba … Read the whole story
This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: … Read the whole story
Stipple released a Facebook feature Wednesday that allows brands to attach image tags in photos aimed at driving engagement and purchases through content in … Read the whole story
Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) … Read the whole story
In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung … Read the whole story
The early returns on mobile ad performance in Facebook's Newsfeed appear to be positive. In click-through and engagement they handily beat their desktop-bound cousins. Read the whole story