For Second Year, Super Bowl Has Social Media Command Center by Erik Sass

Apparently social media command centers are now A Thing. For the second year in a row, the Super Bowl -- which somehow manages to be the most important sporting event of all time, year after year -- has its own dedicated social media team that will be tweeting and Facebooking and Tumblring and Instagramming and all that stuff all through Super Bowl weekend. ...Read the whole story

  • Facebook Debuts Reusable Gift Card by Mark Walsh

    Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba Juice, Olive Garden and Sephora. After receiving a Facebook Card in the mail, subsequent card gifts will be automatically added to the balance for one or more of the participating stores. ...Read the whole story

  • food Philly Cream Cheese Campaign: We Set the Standard by Karlene Lukovitz

    This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: use of fresh, local milk blended with real cream; "farm to [Philly's] fridge." ...Read the whole story

  • Stipple Monetizes Images In Facebook by Laurie Sullivan

    Stipple released a Facebook feature Wednesday that allows brands to attach image tags in photos aimed at driving engagement and purchases through content in the newsfeed. The link can provide a path to landing pages off the Facebook site. ...Read the whole story

  • automotive Tweets Drive Lincoln Super Bowl Creative by Karl Greenberg

    Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) whacked-out road trip stories. The best of the contributions were chosen to make up the 30-second spot that runs in the third quarter. ...Read the whole story

  • electronics Samsung Mocks Super Bowl Rules by Aaron Baar

    In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung Mobile has released an online preview video in which Hollywood A-list stars Seth Rogen and Paul Rudd work to create an ad for "the big game." ...Read the whole story

Getting Bullish On Facebook's Mobile Ads by Steve Smith

The early returns on mobile ad performance in Facebook's Newsfeed appear to be positive. In click-through and engagement they handily beat their desktop-bound cousins. ...More