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• food Mr. Peanut Offers Sexy V-Day Video Cards On Facebook by Karlene Lukovitz

  That naughty Mr. Peanut is at it again. This time, the iconic Planters brand character is starring in three humorously sexy Valentine's Day video e-cards designed for fans to share with their honeys. All of the video e-cards are through National Heart Health Month. ...Read the whole story

• Report: Twitter Buying Bluefin, Arming For Social TV Push by Steve Smith

  Twitter is reportedly about to make its largest acquisition to date in purchasing social TV metrics firm Bluefin Labs. If the deal goes through it would further Twitter's ambitions to be a lynchpin in the second-screen ecosystem. ...Read the whole story

• Social TV Consolidation: Dijit Acquires Developer Of Miso by Steve Smith

  The cluttered second-screen market of apps that enhance and discover video content just got a bit smaller as Dijit buys early entrant in the category GoMiso. ...Read the whole story

• Super Bowl Ad Winner? Twitter In A Walk by Steve Smith

  Amidst all the discussion of last night's ad "winners" and "losers," Twitter -- claiming that it had been mentioned in half of Super Bowl ads -- emerged as the clear winner among social TV players. ...Read the whole story

super bowl #SocialTV Lessons From Oreo's Game-Day Win by Samuel Rosen

Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can continue to be tweeted and share; it built a platform that can grow and evolve over time. The ad, and their real-time responses, were investments -- not merely one-time, attention-grabbing plays. ...More