The Social Graf
If you were going to draw up a list of industries that are at high risk for the kind of spiraling-out-of-control negative social buzz epidemics that makes PR people hyperventilate, … Read the whole story
The company is creating a Web series, Skylanders Boomcast, that will offer weekly glimpses to the game's world with news, game play tips and … Read the whole story
In a rare, ongoing partnership between two major food makers, ConAgra Food's Ro*Tel tomatoes and Kraft Foods' Velveeta cheese have been successfully co-marketed, through … Read the whole story
"It's our growth -- we're one of the fastest-growing auto brands. And our core group of vehicles holds their brand value. For years we … Read the whole story
Sharing something publicly online attracts marketers wanting to learn more about what consumers think, feel, know and share on social media and search platforms … Read the whole story
Digital Generation (DG) has scooped up Google Venture-backed startup Republic Project for $1.4 million to build out its social and mobile media services. The … Read the whole story
Schultz has often expressed his views on political or controversial issues, but, as AGBeat points out, this message is consistent with his typical approach … Read the whole story
Denny's has renewed its partnership with Warner Bros. Pictures for the latest movie, which is a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures. … Read the whole story
Dodge teamed up with Paramount Pictures to promote the 2014 Dodge Durango using anchorman Ron Burgundy, played by Will Ferrell, as spokesman. "Anchorman 2: … Read the whole story
JC Penney parted ways with its creative agency, Y&R and hired three agencies to tackle creative, digital and social media efforts. Doner was tapped … Read the whole story
- COMMENTARY
Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile. … Read the whole story
- COMMENTARY
In order to resonate with consumers, you cannot simply offer products and services. You need to offer a way of life -- an emotional … Read the whole story
COMMENTARYThe first Nielsen Twitter TV Ratings demonstrate just how selective a second screen Twitter is. Aside from a few serialized shows, reality shows and … Read the whole story
- COMMENTARY
Show me where TV viewership, social media TV messaging and social media "readership" intersect. A new Nielsen Twitter TV service hopes to do this. … Read the whole story
