One of the great character traits of the British, in my humble opinion, is their calm acceptance of the fact that the world is largely obnoxious and there's really nothing … Read the whole story
Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential customers on Facebook. … Read the whole story
While the pony car has been sold in other markets before now, this version, benefitting from the automaker's One Ford global platform strategy, is … Read the whole story
Twitter released an ad-targeting tool Thursday that allows advertisers to target users who have shown interest in specific brands or categories, even off the … Read the whole story
A new survey of retail CMOs shows that stores are backing away from mobile technology, even as m-commerce sales climb. Only 38% say it … Read the whole story
The "Flavor of Together" campaign asks people around the world to share their "flavor stories" - including memories, recipes and family traditions - via … Read the whole story
Chef Boyardee and Gillette, two very different brands, partnered to raise awareness about Movember. “Shave the Chef” features Chef Hector Boyardee in a Vine … Read the whole story
On the eve of Madison Avenue's major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued … Read the whole story
"We wanted to reach her at the moment when we're most relevant," Dawn Dzedzy, Lucy's director of marketing, tells "Marketing Daily." "We don't have … Read the whole story
Not like a man. All those aggressive, militaristic terms are being replaced by friendlier concepts. Engagement? It sounds so nice and polite. A great … Read the whole story
It's safe to assume that nearly every company now has some type of social media strategy. But while one could argue that social media … Read the whole story
Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still "lags...in building a … Read the whole story
Unruly Video, the digital ad outfit that hangs it hat on the importance of shared video, will celebrate the passing year of passing video … Read the whole story
Larry Kim wanted to know whether Twitter ads really work, so he dug into some data to find out and how they measure up … Read the whole story