The Social Graf
Facebook may dominate social sharing overall, but Pinterest is the leader when it comes to social sharing for e-commerce, according to a new study by Gigya, which specializes in social … Read the whole story
In addition to hosting extended versions of the videos, including behind-the-scenes content, the site also has promotional elements and a roster of ride-and-drive programs. … Read the whole story
Twitter has entered into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the … Read the whole story
Shift, a Facebook strategic Preferred Marketing Developer, has closed $6 million in a second-round funding led by European venture capital firm DN Capital. That … Read the whole story
The acquisition is another example of WPP's strategy of acquiring lots of smaller companies that help it expand in new media, data management and … Read the whole story
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketing director for Speedo USA, tells "Marketing Daily." "It's something people can change … Read the whole story
Its relaunched site, www.jarlsberg.com, is a global content hub themed "Yours to Share." Corporate and product stories are complemented by regular interactive social activations, … Read the whole story
- COMMENTARY
The real power of paid media may actually lie in how brands use it to fuel the earned media social fire. More than serving … Read the whole story
COMMENTARYIf Tumblr's gallery of top sponsored posts for 2013 is any indication, then much of "native" advertising still looks and feels a lot like … Read the whole story
- COMMENTARY
While ad spending often attracts the lion's share of attention in online video, let's not forget that video is a marketing tool, too. To … Read the whole story
- COMMENTARY
Google Hummingbird -- the newest and biggest update to Google's search algorithm -- has prompted businesses to reexamine their SEO and content management strategies … Read the whole story
- COMMENTARY
Let me just admit it: The story that most intrigued me in digital last week doesn't have that much to do with social. Instead, … Read the whole story
