I guess it's some sort of comment on American society that a fictional newscaster famous for his clueless preening is both better known than his real counterparts (also famous for … Read the whole story
Fueled by its push into mobile advertising, Facebook this year will account for 7.4% of U.S. digital ad spending, making it second only to … Read the whole story
Marketers have begun to reap higher returns from the amount spent to advertise on Facebook's site during the holidays, but can the platform do … Read the whole story
Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your home could overload with too much holiday cheer. The game helps homeowners identify … Read the whole story
El Rey Network, a new cable network targeting young Hispanic adults with English-language content, has signed an exclusive product integration deal with General Motors. … Read the whole story
Instagram on Thursday highlighted results from initial campaigns run so far on the photo- and video-sharing service. Instagram's analysis focused on traditional brand metrics, … Read the whole story
Twitter's plot to dominate social chatter around TV has a new twist -- a television series in the works based on Nick Bilton's bestselling … Read the whole story
Foursquare on Thursday announced landing another $35 million in a fourth-round funding led by DFJ Growth, Barry Schuler's investment vehicle. That brings the total … Read the whole story
Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story
While the top TV shows this year in terms of viewing were dominated by NFL football, it was a number of cable TV dramas … Read the whole story
The holding company makes eight deals in the last 10 days, including two social media company transactions by GroupM and a stake in the … Read the whole story
Digitas Health tapped Michael Leis as senior vice president of social strategy, where he will help agency clients move their social strategy to the … Read the whole story
Remember when search marketing companies first began to delve into services supporting campaigns on social sites? Now a slew of these agencies that got … Read the whole story