To say reporters are obsessed with Twitter would be an understatement: what with our lust for novelty and teeny-tiny attention spans, many of us spend so much time with the … Read the whole story
For now, mobile advertising continues to be Facebook's big moneymaker. Ads served on devices made up 59% of Facebook's ad sales in the first … Read the whole story
LinkedIn is adding tools and support to help marketers run campaigns using Sponsored Updates -- the company's primary paid ad product -- as well … Read the whole story
Brands increasingly obsess over the smallest shifts in consumer perfection. Aiding their obsession, social-media monitoring firms are developing tools to help brands track every … Read the whole story
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCereal, will announce a new challenge. Fans can enter by uploading their photos … Read the whole story
After launching the real-time marketing process in the U.S. earlier this year, the WPP shop is now rolling the service out to a dozen … Read the whole story
It's not as gross as it sounds. The tongue-in-cheek online campaign's full theme, "Stop wiping. Start pampering," is meant to set Quilted Northern apart … Read the whole story
I'm fairly certain this hashtag is longer than 140 characters. A&W Restaurants added a large, new sandwich called the "Hand-bread Chicken Tender Texas Toast … Read the whole story
As Facebook announces that the majority of its ad revenue comes from mobile, for the first time, it's vindication for those who have long … Read the whole story
Sony is working with targeting data company Pursway to connect social behavior with purchases, helping the brand understand the likelihood that a consumer will … Read the whole story