With their unique combination of gossipy extroversion and narcissistic self-absorption, journalists are basically ideal professional social media users. A new survey from the Indiana University School of Journalism confirms that … Read the whole story
Trying to whip small businesses into shape, Facebook plans to host a five-city "boot camp" this summer. It will focus on various strategies -- … Read the whole story
Facebook is asking a federal judge to immediately dismiss a large portion of a potential class-action lawsuit accusing the company of misrepresenting that users … Read the whole story
The IPG sponsorship and event marketing agency said the acquisition would be the cornerstone of a "significant digital expansion" starting with the agency's offices … Read the whole story
The agency has created new TV spots for World Vision's NoChildForSale campaign designed to jolt viewers into action against the global blight of childhood … Read the whole story
Of course, the brand's biggest marketing advantage is the ability to leverage Timberlake's own huge social network followings. They include more than 36 million … Read the whole story
"There's a huge drop-off from lessons to teams because parents aren't aware of the sport, and [kids] learn swimming for safety," Mike Caguin, chief … Read the whole story
The campaign spans digital and social platforms, including 15-second preroll packages showcasing six different mikehacks. Content will be featured on Woven networks, Discovery, BuzzFeed … Read the whole story
The campaign includes a 30-second spot in which a veritable ticker-tape parade of undies sails down as women throw them out their windows. There … Read the whole story
MSC Cruises tapped We Are Social as its global social media agency, takes with handling social media strategy and campaigns. The account will be … Read the whole story
For decades now, ad agencies have enjoyed a lively, respected and successful tenure in Silicon Valley. However, from my vantage point, 2014 may go … Read the whole story
Google+ user Florian Kiersch has been experimenting with code snippets that would enable Chrome users to bookmark beyond saving pages of Web sites to … Read the whole story