The Social Graf
While legitimate marketers are scratching their heads about how to use Instagram to sell everything from diapers to diamonds, one group of innovative entrepreneurs is already doing a thriving business … Read the whole story
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target users based on their demographic traits, geography, and purchase history. Unveiled on Thursday, … Read the whole story
The Federal Trade Commission said Thursday that messaging service Snapchat agreed to settle charges that it duped users into believing their "snaps" -- photos … Read the whole story
MediaMath on Thursday announced the launch of an app that marketers can use to buy ads through Twitter Tailored Audiences. The app is available … Read the whole story
The Visit California tourism effort partnered with the "Entertainment Tonight" TV show on a campaign. Themed "Dream It.... Do It!" the series highlights the … Read the whole story
- COMMENTARY
As a marketing strategist, I am intrigued by how "The Voice" leverages digital marketing to generate excitement and boost audience participation. Social media plays … Read the whole story
- COMMENTARY
A couple of weeks back I had to get a new phone because I'd destroyed my previous one. On purpose, I might add. Read the whole story
