You know those people who follow everyone they can on Twitter, solely in the hope that these other users will reciprocate, all so they can amass the biggest number of … Read the whole story
Expanding its video advertising operations, Facebook has agreed to buy LiveRail, a video advertising supply-side platform (SSP). LiveRail helps publishers serve better video ads, … Read the whole story
The platform, called Performly, measures ROI in terms of hard currency by examining all brand-sponsored Facebook and Twitter activity, then measuring earned media stemming … Read the whole story
"Marketing Daily" caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, … Read the whole story
While some marketers like to talk about the death of email due to channels like social and mobile, Oliver Beckett, CRM customer experience manager, … Read the whole story
The mobile social network Path wants to immediately appeal a recent decision allowing consumers to proceed with a lawsuit accusing it of sending unsolicited … Read the whole story
It's not without controversy, but a video by filmmaker Lauren Greenfield for Procter & Gamble's Always brand of "feminine" products is stirring up conversations … Read the whole story
Today's "personalized" customer experiences are based on surface [shallow] level data, Yet the biggest driver of what makes something personal and relevant has been … Read the whole story