Thursday, August 7, 2014
  • Pinterest Offers New Mobile Feature

    Pinterest is breaking into mobile messaging with a new feature for users to chat about particular Pins, or anything else that comes to mind. Encouraging broader interactions, Pinterest has also made it possible for users to send Pins -- the visual bookmarks that users amass on their "boards" -- and messages to multiple people. ...Read the whole story

  • Honda Goes Social For Summer 'Cheerance'

    This time it's about "Cheerance" where, in addition to traditional media executions, Honda is launching a social flotilla of humorous videos, offbeat installations, GIFs, events and a partnership with YouTube celeb du jour Andrew Hales. ...Read the whole story

  • Unruly Adds Nielsen OCR To Social Video Ad Platform

    Marketing tech company Unruly, which has a focus on social video, on Thursday announced it has partnered with Nielsen to bring the Nielsen Online Campaign Ratings (OCR) to its ad platform. The ratings allow advertisers to target specific audiences via online video ads. ...Read the whole story

  • Hackers Winning The Battle Against Malware, Viruses

    Hackers slipping malicious software into online advertisements and emails continue to create risks for brands. In fact, 91.7% of major brands fail to provide adequate email security, per an Online Trust Alliance study -- one of two released Wednesday suggesting that marketers are still losing the battle against malware and viruses embedded in content across the Internet. The other report from Cisco Systems attributes malvertising to the uptick. ...Read the whole story

    Around The Net

    • RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'MediaPost

      Facebook and health and hygiene brand RB are entering into a multiyear, nine-figure global partnership that will integrate members of their global sales, marketing and creative teams and co-create new brand engagement opportunities. The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad reach and increase brand loyalty. Facebook will help with the development of RB's media plans and creative campaigns. ...Read the whole story

    • Financial Services Authority Gives Social Guidance To FirmsMarketing Week

      Financial services are the powerhouse of the UK economy, but they must be advertised with a long line of terms and conditions information. In new guidance issued yesterday, the Financial Conduct Authority (FCA) said firms should think seriously about dropping Twitter and Facebook ads from their channel mix if their space limitations present compliance issues. Among the guidance the FCA suggested brands consider images, if text is too limiting and all adverts should be identified via #ad. ...Read the whole story

    • LivingSocial Looks at Data from Recent OffersPymnts

      Collecting lots of data—even CRM—is useful only to the point that it can be intelligently and meaningfully analyzed. Trying to analyze excessive amounts of data, some of which will be irrelevant and potentially misleading, is unlikely to deliver useful recommendations. LivingSocial is trying to avoid that problem, and the mobile marketer is focusing its efforts on a very narrow and accurate datasource: data collected from recent past offers. Tastes and preferences—and budgets—change over time and it’s almost impossible for data warehouse analysts to know where to draw limits. “This person lost their job a month ago so the high-spender profile is now ... ...Read the whole story

    YouTube Tops Men's Summer Brand Rankings

    YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, - has topped the positive Buzz rankings with American men this summer. With a BrandIndex Buzz score of 27.4 the Google video brand has edged ...More

    • T-Mobile's Legere Jibes Sprint's New CEO

      Sprint did indeed confirm that it had dropped its bid for T-Mobile and was replacing longtime CEO Dan Hesse with Marcelo Claure yesterday, as anticipated, providing grist for analysts' observations and material for T-Mobile' CEO John ...More