So it turns out posting close-up pictures of a $5 million diamond on social media, and telling everyone exactly where they can find it, is not actually a good idea. Read the whole story
he fast food restaurant chain Sonic saw a 20500% increase in digital engagements between Monday and Tuesday, principally supported by the "SONIC $3.99 Coney … Read the whole story
More than half of viewers say they'd be disappointed if the Super Bowl were broadcast commercial free, according to Burson-Marsteller's Fan Experience sports and … Read the whole story
With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible … Read the whole story
As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal … Read the whole story
As real-time social platform Snap Inc. prepares to file for its initial public offering, some time next week, all eyes are on Snapchat. The … Read the whole story