According to the Guardian, Jim Dowson, a far-right millionaire who previously masterminded online propaganda campaigns in support of Brexit and Donald Trump, plans to turn his social media and publishing … Read the whole story
Between Sunday and Monday, the NFL saw a 24% increase in Likes on posts shared to the official NFL Instagram page, pushing the league … Read the whole story
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the … Read the whole story
Which promotional methods worked best last year? Free shipping was the biggest winner at 39%, followed by social media and email promotions, named by … Read the whole story
Bargain or robbery? Look close and you'll see it's robbery. UN Women launched #StopTheRobbery to support equal pay for women. This campaign illustrates how, … Read the whole story
But rebellion against the White House is not the only factor encouraging brand involvement. When brands have vested interests, it's also a huge motivator. … Read the whole story
Storyful is a social marketing and news company that's trying to make sense of social media for publishers, marketers, and communications teams. A unit … Read the whole story