- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Starbucks Announcing Menu Overhaul With Newspaper Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
Starbucks will announce the largest food launch in its history Wednesday ...
- Travel Experts Laud Current Campaigns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
With the constricted economy forcing consumers to pinch their travel dollars, citie ...
- MasterCard Extends Priceless Campaign To Buying Jeans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
MasterCard is breaking a multichannel, summer time "MasterCard 2009 Break in Yo ...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- New College Ads Use Humor To Find Students
Marketing Daily, Sarah Mahoney - Monday, June 29, 2009
While marketing efforts in the field have typically been pretty pedestrian, so ...
- Action! Cinema Debut For Taco Bell Ads
MediaDailyNews, Erik Sass - Monday, June 29, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Visa Sponsors Ad-Free Streaming on NBC.com
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Still looking for a lucrative model to monetize online video, NBC h ...
- Look Up! It's A Bird... No, A Zeppelin, Promoting Disney/Pixar Film
Creative Media Blog, Amy Corr - Monday, June 29, 2009
Often the best way to promote a movie or product is t ...
- Bausch & Lomb Launches SofLens Campaign
Marketing Daily, - Friday, June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campai ...
- Discovery's HowStuffWorks.com Launches Campaign
Marketing Daily, - Friday, June 26, 2009
HowStuffWorks.com, a Discovery Communications property, is launching a new ad campaign wi ...
- Dickies Expands Target With New Effort
Marketing Daily, Aaron Baar - Friday, June 26, 2009
The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- UN, Agencies Create 'Hopenhagen' For Climate Change
Marketing Daily, - Tuesday, June 23, 2009
The United Nations wants to boost global awareness of its Climate Chan ...
- Wells Fargo, Wachovia Double Up In New TV Spots
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
The effort, via DDB West, carries the "We're with you" tagline wi ...
- BBB Takes Slap At Wal-Mart's $700 Claim
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2009
The Council of Better Business Bureaus wants Wal-Mart Stores to modify so ...
- Going Global: UN Promotes Climate Change Campaign
MediaDailyNews, Erik Sass - Tuesday, June 23, 2009
As the world gears up for a global summit on climate chan ...
- Hyatt Mobilizes Via Microsoft and Verizon
Online Media Daily, Tanya Gazdik - Tuesday, June 23, 2009
Hyatt Corp. is launching a mobile advertising campaign via Microsoft's mobile advertisi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 24, 2009
Candy computers. Banana hammocks. Peek-O-Matic iPhone App. Let's launch! ...
- Infiniti Goes Deep With Digital For G Convertible
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
"We have done a lot online, but what this really does ...
- Costa Rica Campaign Aims For Last-Minute Travelers
Marketing Daily, - Friday, June 19, 2009
The Costa Rica Tourist Board has teamed up with its tourism indust ...
- Microsoft Books Mobile Deal With Hyatt, Unveils '2-Screen' Ad Research
Online Media Daily, Joe Mandese - Monday, June 22, 2009
In a major push behind its burgeoning mobile advertising platform, Microsoft th ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- BBVA Compass Debuts First Ads Since Acquisition
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2009
The campaign is intended to establish BBVA Compass as the bank th ...
- Twitter Kicks Off NYC Restaurant Week Campaign
MediaDailyNews, Fern Siegel - Thursday, June 18, 2009
Twitter helped Obama reach young voters, the Iranians protest the recent electi ...
- New Balance Plays Up 'Made in the USA'
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2009
The campaign includes print, radio and online advertising. Dedicated in-store materials ...
- New Yellowbook Campaign Has Its 'Moments'
Marketing Daily, Aaron Baar - Wednesday, June 17, 2009
"We wanted to keep the spots as relatable as possible," says t ...
- 'Stupid Drink' Translates Into Campaign Smarts
MediaDailyNews, Wendy Melillo - Thursday, June 18, 2009
When the adults finally shut up and asked college students what wou ...
- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...