- Chamber Of Commerce Backs Meta In Battle Over Inflated Metrics
MediaDailyNews, Wendy Davis - Tuesday, May 14, 2024
The country's largest trade group is backing Meta's attempt to scuttle ...
- Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
Integral Ad Science released its latest Media Quality Report showing how A ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Search & Performance Insider, Laurie Sullivan - Tuesday, May 7, 2024
DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Meta Must Face Class-Action By Advertisers Over Inflated Metrics
MediaDailyNews, Wendy Davis - Thursday, March 21, 2024
An appellate panel ruled 2-1 that Meta's advertisers have enough in comm ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud Policy
Search & Performance Insider, Laurie Sullivan - Friday, February 23, 2024
Google Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- Scammers Pretend To Be From Publishers Clearing House
Publishers Daily, Ray Schultz - Thursday, December 28, 2023
They tell victims they have won a prize, but must pay fe ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
Most digital pros said they will prioritize social media and digital video/C ...
- Meta Awarded Default Judgment Over $36M Ad-Fraud Scheme Targeting Agency Employees
MediaDailyNews, Wendy Davis - Tuesday, November 21, 2023
A judge on Tuesday recommended that Meta Platforms be awarded a defau ...
- Facebook Ads Spread Malware In Fake Google Bard Downloads
Search & Performance Insider, Laurie Sullivan - Monday, November 13, 2023
Social media has turned into an easy tool to spread misinformation a ...
- DoubleVerify, IAS To Verify Instacart RMN Ads
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
Instacart's retail media network currently runs ads from 5,500-plus brands. ...
- Bad Supply-Path Data Tied To Invalid Traffic Rise
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...
- DoubleVerify And Outbrain Partner On Pre-Bid Fraud Avoidance Tools
Publishers Daily, Ray Schultz - Tuesday, September 26, 2023
DoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report
MediaDailyNews, Karlene Lukovitz - Tuesday, September 26, 2023
Ad fraud will leap 105%, from $84 billion in 2023 to $1 ...
- Global Programmatic Click Fraud Averaged 17% In Q2
MediaDailyNews, Karlene Lukovitz - Monday, August 28, 2023
The desktop web had the highest rate, at 21%. ...
- 'Cookie-Bombing' In Today's Digital Video & CTV Advertising
Media Insider, Dave Morgan - Thursday, July 13, 2023
I was reminded of our industry's cookie-bombing past when I read t ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Trustworthy Accountability Group Tackles MFA Sites
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- Deconstructing A Predatory Marketplace
Media Insider, Gord Hotchkiss - Tuesday, May 23, 2023
Perhaps one of the winners in the fraudulent ecosystem that spawned predato ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' Product
MediaDailyNews, Joe Mandese - Thursday, May 4, 2023
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Search & Performance Insider, Laurie Sullivan - Monday, April 24, 2023
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
Television News Daily, Wayne Friedman - Thursday, April 13, 2023
Although Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Meta Pushes Court To Reject Class Action Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Friday, April 7, 2023
"A fraud class where over three million members have seen dramatically differe ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Search & Performance Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
Mobile Insider, Joe Mandese - Thursday, March 16, 2023
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- Facebook Immune From Suit Over Scam Ads, Company Tells Appeals Court
Digital News Daily, Wendy Davis - Thursday, February 16, 2023
"To the extent plaintiffs were defrauded by advertisers on Facebook, their quarr ...
- DoubleVerify Combats Large-Scale Audio Ad Fraud
MAD, Fern Siegel - Thursday, February 2, 2023
The company claims it is the first time fraudsters used SSAI (server-si ...