- Facebook Live: Not So Good But Very, Very Big
Around the Net in Video, P.J. Bednarski - Friday, April 22, 2016
VideoInk's Todd Longwell muses over the lame debut party for Facebook Li ...
- Confirmation: The Smoking Gun Is Live!
Mad Blog, - Thursday, April 21, 2016
At first, I shied away from watching "Confirmation," the HBO docudrama abo ...
- Will We Elect The Candidate Who Shouts the Loudest?
MediaDailyNews, George Simpson - Thursday, April 21, 2016
I think that social media (instead of display advertising) does a bett ...
- Be My Brand Bae: The Age of Chat's Implications For Advertising
Online Spin, Josh Engroff - Friday, April 22, 2016
If you ever get the chance to see Erin Yogasundram present, y ...
- ANA Weighs In Against Plan To Unlock Cable Boxes
PolicyBlog, Wendy Davis - Friday, April 22, 2016
A plan to unlock cable boxes "interferes with the free expression ...
- Swiftype CEO Posits How Publishers Can Best Use Technology
Publishers Daily, Sara Guaglione - Thursday, April 21, 2016
Riley, the CEO and cofounder of Swiftype, says publishers can use the ...
- Why The Ad-Supported Model Will Destroy Online Publishing
Publishing Insider, Paolo Gaudiano - Friday, April 22, 2016
The online publishing industry is in a state of major turmoil; t ...
- Trad TV Viewers Dip, Cable News Helps Slow Decline
Television News Daily, Wayne Friedman - Thursday, April 21, 2016
Heading into the upfront advertising market, traditional TV audience erosion continues. O ...
- Cruz Desperate For New Donors After Heavy March Spending
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, April 21, 2016
Texas Sen. and main Donald Trump rival, Ted Cruz, frantically spent mon ...
- Sanders Spent $46 Million In March
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, April 21, 2016
The Bernie Sanders campaign has apparently spent $46 million in March. Throu ...
- Political Ad Spend On Digital To Increase Drastically In 2016
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, April 21, 2016
Despite TV still being the biggest driver of political ad spend ...
- YouTube Study Says It Delivers Better ROI Than TV
Around the Net in Video, P.J. Bednarski - Thursday, April 21, 2016
Google looks at advertising from 56 brands and concludes that in 7 ...
- Marketing Value In Creating Experiences Through Connected Objects
Connected Thinking, Chuck Martin - Wednesday, April 20, 2016
One of the sessions at the MediaPost OMMA Boston conference yesterday remind ...
- Nielsen Revenues Hit $1.5B
MediaDailyNews, Wayne Friedman - Wednesday, April 20, 2016
Nielsen's Buy business unit -- its market data business for advertisers ...
- Kudos to J. Walter Thompson For Winning Ad Council's Goblet For Good
Mediapsssst, Richard Whitman - Wednesday, April 20, 2016
It's the top prize for the Ad Council's annual March ADness competitio ...
- mNectar Launches Rewarded Playable Ads
Mobile Marketing Daily, Ben Frederick - Wednesday, April 20, 2016
mNectar, a mobile in-app advertising firm, introduced rewarded playable ads to the ...
- Video Ads Are Better Than Ever On Social Platforms
Mobile Marketing Daily, Ben Frederick - Wednesday, April 20, 2016
With Instagram opening up its platform with an advertising API and Pintere ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
Real-Time Daily, Tobi Elkin - Friday, April 22, 2016
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BD ...
- FreeWheel Makes Its Case For Premium Video
VidBlog, P.J. Bednarski - Thursday, April 21, 2016
.A Moat-FreeWheel study says there is an " almost 38 percentage-point improveme ...
- The7Stars Helps Launch Independent Global Network
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
The7stars is teaming up with a global consortium of independent media agenci ...
- Real-Time Advertising Helps Candidates Deal With Election Unpredictability
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, April 20, 2016
Improvements in ad targeting and the ability to execute campaigns in re ...
- Yahoo's Digital Ad Revenue Takes A Tumble
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Telecom giant Verizon has emerged as a leading contender to take ov ...
- The Great Media Election Battle of 2016
Marketing: Politics, Dan Hodges - Wednesday, April 20, 2016
The vast and growing Democratic and Republican media armies, which consist ...
- Mobile, Social Ad Spend Drive Growth
Mobile Marketing Daily, Ben Frederick - Tuesday, April 19, 2016
Social ad spending, driven by new ad formats like Facebook's dynamic produc ...
- Mobile Advertising Still A Work In Process
Research Brief, Jack Loechner - Wednesday, April 20, 2016
Based on a survey of client-side advertisers and agencies, this report explor ...
- National TV Ad Loads Stable, Fox, Scripps, Viacom Record Slight Dip
Television News Daily, Wayne Friedman - Tuesday, April 19, 2016
National advertising commercial loads fell slightly at three network groups during Mar ...
- Verizon Leading Yahoo Bidder Pool
MediaDailyNews, Laurie Sullivan - Monday, April 18, 2016
Verizon could become the last Yahoo bidder standing. Of the original 40-compa ...
- AT&T AdWorks Kicks Off Addressable Campaign
MediaDailyNews, Wayne Friedman - Monday, April 18, 2016
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- n ...
- Kanye West Sued For Tricking Fans Into Disclosing Data
PolicyBlog, Wendy Davis - Tuesday, April 19, 2016
A Kanye West fan says he was duped into joining the streami ...
- Good Morning Emma
SearchBlog, Laurie Sullivan - Tuesday, April 19, 2016
Emma, a neural network, has been in development for the past yea ...