- Finalists Chosen For NA Truck and Car Of The Year
Marketing Daily, - Thursday, December 16, 2010
The Chevrolet Volt, Hyundai Sonata and Nissan Leaf are the three finalis ...
- Lexus Goes For Gamers With New Entry Hybrid Car
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
Lexus is, for the first time, talking to consumers about a n ...
- J.D. Power: Reliability Up, But Style Still Rules
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
But the next best thing, says Kerri Wise, are vehicles blessed ( ...
- Lexus 'Darkcasting' In Xbox For New Hybrid
MediaDailyNews, Karl Greenberg - Wednesday, December 15, 2010
For the first time, Lexus is talking to consumers about a n ...
- Toyota Promotion Offers $500 Per Tweet To Car Buyers
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
The automaker will give those who purchase a new Toyota by Ja ...
- Chrysler Teases 300 Online; Unveil Set For Jan. 10
Marketing Daily, Karl Greenberg - Tuesday, December 14, 2010
Chrysler hasn't had a top-to-bottom redesign of the Chrysler 300 sedan sin ...
- Chevrolet Ships First Volts To Target Markets
Marketing Daily, - Tuesday, December 14, 2010
The shipment represents the first portion of what will be 350 vehicl ...
- KBB: Recalls Don't Bar Consideration For Toyota
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
Toyota has had to ask for vehicles back en masse for min ...
- General Motors' Cadillac Is Back At The Track
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
The luxury brand will race its V-Series performance sports cars in t ...
- Cherolet Silverado Is 'Motor Trend' Truck Of Year
Marketing Daily, - Monday, December 13, 2010
The truck award was presented to GM CEO Dan Akerson before t ...
- Hyundai Launches Equus Manual Mobile App
Marketing Daily, - Monday, December 13, 2010
The new manual is a downloadable app for iPad, iPhone and iP ...
- The Super Bowl Used To Be A Football Game
Around the Net In Brand Marketing, Nina Lentini - Monday, December 13, 2010
Now, advertisers are turning it into a social media game. Today, riva ...
- Buick Targets Mid-Sized And Small-Car Buyers
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
Craig Bierley, head of advertising and promotions for Buick and GMC, w ...
- Edmunds.com Reorganizes Home Page -- With Less
Marketing Daily, Karl Greenberg - Friday, December 10, 2010
Jeremy Anwyl, Edmunds.com's CEO, said the simple page won out. "We li ...
- Mercedes, Conservation Fund ShadeFund Partner
Marketing Daily, - Friday, December 10, 2010
Microfunding is best known as a way for entrepreneurs in third wor ...
- Tata Ups Warranty For A Stalled-out Nano
Around the Net In Brand Marketing, Nina Lentini - Friday, December 10, 2010
Having sold just 500 of the egg-shaped Tata Nano in November ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- J.D. Power: The Fun Is Back In the Driver's Seat
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Which brands benefit from the syllogism, "If most fun equals most loya ...
- Porsche To Premiere 'Spectacular' New Model At Detroit Show
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 9, 2010
...
- Toyota Ties Toyotathon To Twitter
Marketing Daily, - Wednesday, December 8, 2010
Toyota is doing something different for this year's Toyotathon sales event. T ...
- Hyundai Considering Luxury Models
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
...
- Hyundai Signs Extended Global FIFA World Cup Deal
Marketing Daily, - Tuesday, December 7, 2010
The additional eight year extension will give Hyundai sponsorship rights to a ...
- Jeep Reads The Weather In UK Effort
Marketing Daily, Karl Greenberg - Monday, December 6, 2010
The campaign, promoting (perhaps ironically) Jeep Patriot, embeds a real-time weather fee ...
- Reuter Takes Top Comms Post At Nissan Americas
Marketing Daily, - Monday, December 6, 2010
Reuter has worked at a number of automakers over the years. Befo ...
- Beep, Beep! Can Any Auto Brand Get Through Super Bowl Pile-up?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
At least eight automakers have purchased air time so far for t ...
- Honda To Discontinue Element After 2011
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
...
- Hyundai Plans New Brand Strategy
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
...
- Suzuki Brings Virtual Racing Game To iPad
Marketing Daily, Karl Greenberg - Friday, December 3, 2010
Jeff Holland, who runs social media programs for the Brea, Calif.-based Americ ...
- The Big Apple To Get Toyota Prius Plug-Ins
Marketing Daily, - Thursday, December 2, 2010
Two of the vehicles will go to NYCDOT and three to t ...
- U.S. Car Sales Could Pass 17-Million Mark By 2015
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
...