- Why Digital Marketers Shouldn't Fear The Death Of Third-Party Cookies
Search & Performance Marketing Daily, Sargi Mann - Monday, January 13, 2014
Marketers should not fear the endangerment of third-party cookies. Sure -- ...
- Amtrak Taps McMurry/TMG for On-Train Ad Sales
MediaDailyNews, Erik Sass - Thursday, January 9, 2014
The National Railroad Passenger Corp., better known as Amtrak, has selected McMurry/T ...
- MDC Buys Majorty of Luntz Global
MAD, Steve McClellan - Wednesday, January 8, 2014
The investment kicks off what MDC says will be a period heighten ...
- Mobile App Platform Fiksu Adds Retargeting
Mobile Marketing Daily, Mark Walsh - Thursday, January 9, 2014
Mobile app marketing platform Fiksu said Thursday it is rolling out retargeti ...
- HOLLYWIRED: Mad Men On The Moon
MAD, Richard Linnett - Tuesday, January 7, 2014
Man has conquered the clouds, so it's not surprising that the advertisi ...
- Targeting Taste: The Emerging Science Of Preference Profiling
Data and Targeting Insider, Steve Smith - Monday, January 6, 2014
Pandora is experimenting with ad targeting that uses some of the sa ...
- The Influencer Conundrum -- Who Do You Choose?
Marketing Daily, Susan Frech - Monday, January 6, 2014
As marketers, rather than viewing the term "influencer" as one narrow definitio ...
- Branding Efforts Belong To Retail: Pharma, Not So Much
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Retail spend 23.3%; financial services, 12.4%; and automotive, 12.1% when it com ...
- The Top Online Brand Protection Strategies For 2014
Marketing Daily, Frederick Felman - Friday, January 3, 2014
As digital channels continue to evolve and expand, how do you be ...
- Media, Marketing M&As Rise, Publicis/Omnicom Merger Top Deal
MediaDailyNews, Laurie Sullivan - Thursday, January 2, 2014
Companies in media, information, marketing and related technology sectors spent $88.6 billi ...
- ABC Will Only Give Hulu Plus Users Quick Access to Prime Time Fare
Around the Net in Video, P.J. Bednarski - Thursday, January 2, 2014
ABC will make it tougher for cord cutters to see past episod ...