- How Advertisers Can Lead the Fight Against Digital Piracy
MediaDailyNews, John Montgomery - Thursday, February 26, 2015
For marketers, our brands are our most valuable possessions. Most advertisers wou ...
- Six Signs We're In The Postdigital Age Of Advertising
Online Spin, Tom Goodwin - Thursday, February 26, 2015
One day, advertising will enter a "postdigital age," when the concept a ...
- Little Time And Limited Budget Can Add Up To A Positive Outcome
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, February 23, 2015
From Forrester to the ad trade media to CMO, research shows th ...
- LinkedIn Network Display Extends Brand Reach Outside Platform
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 19, 2015
Expanding its Marketing Solutions platform, LinkedIn will now let businesses target potenti ...
- Facebook To Debut Product Ads, Boost To Brands
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 17, 2015
On Tuesday, Facebook plans to unveil Product Ads -- a new form ...
- Don't You Feel Powerful? You Just Decided What Amazon Will Green Light
VidBlog, P.J. Bednarski - Wednesday, February 18, 2015
Don't I feel good being such a smarty-pants TV appraiser that ...
- The Belief Behind How Consumers Make Decisions And The Guilt Behind Them
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 13, 2015
Small changes in how something is presented can change a consumer's min ...
- Publicis' Levy: Marketing Risks Being 'Uberized'
MAD, Joe Mandese - Thursday, February 12, 2015
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shar ...
- New Services Offer Location-Based Product Alerts
MoBlog, Erik Sass - Wednesday, February 11, 2015
This week brought a number of new location-based mobile marketing services th ...
- The 20 Second Window: See, Process, Decide
Research Brief, Jack Loechner - Wednesday, February 11, 2015
Not all research is digital or statistically precise; much is anecdotal a ...
- Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?
Marketing Insider: Cross-Channel, Paul Marobella - Monday, February 9, 2015
The trend du jour for brands with scale, it seems, is findi ...
- Trojan Pegs Video To '50 Shades Of Grey'
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2015
"Trojan is always looking for ways to bring our pleasure products in ...
- iHeartMedia Launches SoundBoard Studios For Branded Audio Content
MediaDailyNews, Erik Sass - Tuesday, February 3, 2015
Branded content is coming to music courtesy of iHeartMedia, which has announc ...
- Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
Mobile Insider, Steve Smith - Monday, February 2, 2015
The mobile channel was once again poorly utilized by advertisers during th ...
- Logo-Busters: Real World Ad-Blocking
MoBlog, Steve Smith - Monday, February 2, 2015
The same augmented reality and virtual raeality tools that marketers imagine wi ...