- Media Analysts: Brands Play Long Game
MediaDailyNews, Gavin O'Malley - Wednesday, September 28, 2016
A focus on brands' blind spots may prove useful. While developing t ...
- Time Inc., Jash Partner To Create Comedy Content For Advertisers
Publishers Daily, Sara Guaglione - Wednesday, September 28, 2016
Time Inc. is investing in a new comedy content vertical for advertiser ...
- Nearly Half Of Brits Ignore Branded Social
Around the Net In MAD London, Sean Hargrave - Wednesday, September 28, 2016
Almost half of Brits (40%) "actively ignore" social posts or ads fr ...
- Branded Content Is King
MAD, Larissa Faw - Monday, September 26, 2016
Goldman Sachs has set up its own in-house studio that serves ...
- Unilever Centralises Global And Local Marketing Teams To Reach 'Super-Connected' Customers
Around the Net In MAD London, Sean Hargrave - Friday, September 23, 2016
Unilever has centralised its global and local marketing functions into a sing ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Yogurt Sales Plummet But Healthy Foods Soar For General Mills
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2016
Although General Mills knows it has a yogurt problem and has be ...
- Twitter Doesn't Count Video In 140-Character Limit
Around the Net in Video, P.J. Bednarski - Tuesday, September 20, 2016
Tthe 140-character limit for tweets will only include text—as in letters, number ...
- Instagram Relaunches CTA Ads, Aids Gaming Advertisers
Mobile Marketing Daily, Gavin O'Malley - Monday, September 19, 2016
Ad click-through-rates (CTR) also showed moderate increases after the format change w ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- Pinterest Lets Brands Launch Promoted Pin Campaigns
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 15, 2016
Once brand pins have been "promoted," partners can then review or ed ...
- Millennials Demand Consumer-First Approach
Email Insider, April Mullen - Thursday, September 15, 2016
Today's consumers, especially Millennials, are more discerning than ever and demand ...
- Meredith, Bellisio Foods Partner On 'EatingWell' Frozen Entrees
Publishers Daily, Sara Guaglione - Tuesday, September 13, 2016
The frozen entrees were crafted with input from EatingWell editors and wi ...
- Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- b ...
- Hyatt Launches First Dual-Branded Effort
Marketing Daily, Tanya Gazdik - Monday, September 12, 2016
"We wanted to take a more emotional approach with the campaign a ...
- Rodale Inc. Names Beth Buehler As First COO
Publishers Daily, Sara Guaglione - Friday, September 9, 2016
After a three-year search, Rodale Inc. has found its first Chief Operati ...
- Social Networks Drive More Brand Awareness
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 9, 2016
While social networks are still used mostly for socializing and product discover ...
- Seen Launches New Social Influencer Matchmaking Services
MAD, Larissa Faw - Tuesday, September 6, 2016
Influencer marketing agency Seen is introducing two new services, Snapfluence and Creator ...
- Nice Fit: Rockport Names Madwell AOR
MAD, Larissa Faw - Thursday, September 1, 2016
Madwell is tasked with revamping the client's design and retail environments, updati ...
- How Facebook Lets Users, Brands Win With Targeting Data
Social Media & Marketing Daily, Blake Nelson - Friday, September 2, 2016
For all the complaints thrown at the social media giant, Facebook's priva ...