- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Discover, Avis, Google, Netflix Generate Decades of Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2022
Consumers put far more stock in emotional values beyond basic product functio ...
- Weber Grill Apologizes For Meatloaf Recipe
Marketing Daily, Tanya Gazdik - Sunday, January 23, 2022
The blunder is receiving considerable media attention, including stories from as f ...
- Starbucks Accused Of Hypocrisy After Announcing MLK Day Activations
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 17, 2022
Starbucks posted on social media an in an email to customers claimi ...
- Rivian Snags Nissan Exec For Product Feedback Manager
Marketing Daily, Tanya Gazdik - Wednesday, January 12, 2022
Williams' duties include reviewing, prioritizing and implementing customer product feedback to ensu ...
- Porsche, GMC Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
Brands showing the greatest improvement in satisfaction scores year over year a ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, whe ...
- Kohl's Aims To Lessen Pain Of Returns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 28, 2021
Kohl’s is giving shoppers the ultimate gift ahead of the holiday shoppi ...
- Southwest Flight Cancellations Continue
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 11, 2021
Southwest Airlines canceled more than 2,000 flights Friday through Sunday, and t ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Ford Expands At-Home Pickup, Delivery
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
The FordPass app delivers the "always-on experience" the automaker want to bri ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last Year
Email Insider, Ray Schultz - Thursday, September 9, 2021
Email distribution solutions were widely replaced, second only to marketing automation platform ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- How Loyal Are Your Customers?
Search & Performance Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Honda, Lexus Lead Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Satisfaction with the auto industry as a whole was unchanged, according ...
- Advertising On Hold
Media Insider, Steven Rosenbaum - Monday, May 10, 2021
Playing the same message 15 or 20 times is going to ha ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is real ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Alchemer helps brands like Sonos focus on their customers' experience. ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- How TfL Doubled Its ROI In Turning Round Bus Users' Experiences
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
It may have been a while since any of us got ...
- One Third of Smart Device Owners Struggle To Use Them: Report
Marketing Daily, P.J. Bednarski - Thursday, February 13, 2020
While that's not great news, manufacturers have an opportunity to launch n ...
- Porsche, Buick Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2019
Porsche ranks highest in sales satisfaction among luxury brands for a seco ...
- Now Hear This: Amplifon App Exceeds Expected Results
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Amplifon needed a service to help its customers get comfortable with the ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Search & Performance Insider, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consum ...
- United Airlines Loyalty Miles Will No Longer Expire
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2019
United also now offers discounted membership to Clear, pre-screening service that allo ...
- Which Industries Gain The Most From Improved CX?
Marketing Insider, Dave Kilimnik - Wednesday, August 7, 2019
Airlines and wireless service providers will gain most by improving poor experienc ...
- Experience, Rather Than Price, Drives Customer Loyalty
Marketing Daily, Laurie Sullivan - Monday, July 1, 2019
The important of building relationships, followed by positive site experiences, is k ...
- Traditional Banks Continue To Experience Reputation Issues
Marketing Daily, Tanya Gazdik - Thursday, June 13, 2019
Over four years, KeyBank made the most effort to respond to 7 ...
- Auntie Anne's Looks To Pretzel Delivery For Growth
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Who'd-a thunk anyone would pay $8 to get a pretzel delivered? Josh ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...