- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Demographics Expected To Drive Cold Cereal Comeback
Marketing Daily, Karlene Lukovitz - Friday, April 25, 2014
Hot cereals are a much smaller category (about $1.4 billion in 2013 ...
- Honey Monster Comeback Expected This Summer
Around the Net In MAD London, Sean Hargrave - Friday, April 25, 2014
It isn't just Ronald McDonald announcing a comeback this week. The Hon ...
- Post Honeycomb Instagram Push Features Teen Idol
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCerea ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- Doritos Tests Mystery Flavors In Stores Nationwide
Marketing Daily, Karlene Lukovitz - Tuesday, April 22, 2014
Doritos is asking consumers to try all three flavors and vote f ...
- ConAgra, Spark Use Social Media To Seed Hunger Campaign
MAD, Larissa Faw - Friday, April 18, 2014
Spark is using social media tool Thurderclap to give ConAgra's fight again ...
- Chobani Expanding Its Battles On Multiple Fronts
Marketing Daily - Top of the News, Thom Forbes - Monday, April 21, 2014
Chobani, which has become the top-selling Greek yogurt brand in the U. ...
- Chipotle Ups Prices, As Food Costs Rise
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
Many restaurants - and grocery retailers - have held off increasing pric ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- Animated Characters Conceive Klondike Kandy Bars
Marketing Daily, Karlene Lukovitz - Tuesday, April 15, 2014
In the first TV/digital spot (viewable on YouTube), which appears to spo ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Walmart Sowing Organic Wild Oats
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 10, 2014
Saying it was "trying to disrupt the market," Walmart yesterday announced ...
- Tillamook Cheese Redesigns Its Site
Out to Launch, Amy Corr - Wednesday, April 9, 2014
Tillamook cheese has
revamped its Web site to offer brand loyalis ...
- Ben & Jerry's Reaches Out To Health-Conscious With GBP8m Greek Style Frozen Yoghurt Launch
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Ben & Jerry's is looking to tap into demand for Greek-style yoghu ...
- Carat Wins Pizza Hut UK's Restaurant Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Carat has won a huge slice of Pizza Hut UK's GBP11m accoun ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Wall Street Eats Up GrubHub In Market Opening
Mobile Marketing Daily, Mark Walsh - Friday, April 4, 2014
Investors showed a healthy appetite for shares of online food-ordering service GrubHu ...
- Breyers Gelato Airing Vignettes During 'Parenthood'
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
All elements of the campaign are keyed to the concept of coupl ...
- Baskin-Robbins Dials Up Offerings, Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, April 2, 2014
In the U.S., the 69-year-old ice cream brand continues to be strategical ...
- NEW! President Cheese's The Art Of Cheese Website Looks Delicious
Out to Launch, Amy Corr - Wednesday, April 2, 2014
Don't visit this site on an empty stomach.
Huge launched
T ... - Brand Purpose Drives Digital At General Mills
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The old brand briefing for commercials is especially important in the digit ...
- Zatarain's Cooks Up iBeacon Campaign
MoBlog, Mark Walsh - Wednesday, April 2, 2014
Among the initial wave of companies embracing iBeacon is mobile shopping platfo ...