- Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
It promoted the hotline with a video featuring Lynch taking calls ...
- The Redskins Should Change Their Name For The Sake Of Their Brand
Marketing Daily, Christian Turner - Friday, January 30, 2015
The Redskins name can no longer exist in a vacuum of positi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 30, 2015
The Digital Engagement Index reached a record high as a result ...
- Will The NFL Ever Shake Its Domestic Violence Image?
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
The National Football League is hoping that a startling new PSA, s ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, January 28, 2015
Pepsi landed a spot in the top 10 for the first ti ...
- Controversial Suarez Tops Bill In Adidas' Latest Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, January 27, 2015
The Barcelona and Uruguay striker lines up in an ad also featuri ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 27, 2015
Coca-Cola's Digital Engagement Rating increased 52% after releasing teasers for the Sup ...
- British Director In Final 10 To Win $1m Super Bowl Doritos Prize
Around the Net In MAD London, Sean Hargrave - Monday, January 26, 2015
A British freelance director could be in line for a GBP660,000 windfa ...
- Facebook Makes Big Pitch For Super Bowl Ad Dollars
Social Media & Marketing Daily, Gavin O'Malley - Friday, January 23, 2015
Ahead of the big game on February 1, Facebook is doing everythi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, January 26, 2015
Lexus released its Super Bowl commercial for the new NX, driving ...
- Google Football-Related Searches Spike Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 21, 2015
Game time lets brands capitalize on product-related search terms in the wee ...
- NFL Championship Games Top Most TV Shows
MediaDailyNews, Wayne Friedman - Monday, January 19, 2015
Although down versus a year ago, the NFL Championships games on Sund ...
- BW3 Turns Social Commentary Into Game Recaps
Marketing Daily, Aaron Baar - Friday, January 16, 2015
"Buffalo Wild Wings bills itself as 'The sports fan's biggest fan,'" B ...
- NFL, CBS Kick Off With More 'Thursday Night Football'
MediaDailyNews, Wayne Friedman - Sunday, January 18, 2015
One of the major TV broadcast networks moves this past fall wi ...
- Seahawks And Patriots: Microsoft Bing Predicts Bittersweet Victory
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 18, 2015
Microsoft Bing predicts there is a 51.5% chance the Patriots will ta ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, January 19, 2015
The NFL tracked a season-high Digital Engagement Rating thanks to strong engageme ...
- Super Bowl Ad Price Tag Hits $4.5M
MediaDailyNews, Wayne Friedman - Wednesday, January 14, 2015
Even with some slowdown in TV advertising, TV's biggest TV event, t ...
- This Season In The NFL: Mobile Is The Marketing MVP
Mobile Insider, Puneet Mehta - Thursday, January 15, 2015
There has never been a better time to be a fan ...
- ESPN Breaks Viewing Records With College Football Playoff Championship Game
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
ESPN broke another cable TV viewing record with the new College Footba ...
- More Live Football Expected To Get Green Light From TV Regulator
Around the Net In MAD London, Sean Hargrave - Tuesday, January 13, 2015
Media regulators have indicated that they are likely to force the Premi ...
- Check Out The Duck-Taped Replays During Tonight's College Championship Game
MAD, Larissa Faw - Monday, January 12, 2015
Developed by agency Brunner, Pittsburgh, Duck Tape's social media team is tweeti ...
- AT&T Makes College Football Presence Known
Marketing Daily, Aaron Baar - Monday, January 12, 2015
"We look at the strength of college athletics as a great aven ...
- Tostitos NFL Video Series Stars Philly Coach Chip Kelly
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2015
In 10 different 15-second videos, Kelly feigns increasing desperation and frustration ...
- Cowboys Winning The Social Media Game
The Social Graf, Erik Sass - Friday, January 9, 2015
The Dallas Cowboys are indeed "America's Team," judging by their huge succe ...
- FA Still Seeking FA Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Although the third round of the FA Cup kicked off at t ...
- Cable Best: College Football Playoffs Score 28M Viewers
MediaDailyNews, Wayne Friedman - Monday, January 5, 2015
The new college football playoffs and an opening NFL wild card ga ...
- Reese's Social Campaign Stars Jeff Foxworthy; Includes In-Store Texting
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The Hershey's candy brand, which sponsors several college football events, has creat ...
- Allstate Warns Against Over-sharing With TV, Online Ads
MediaDailyNews, Erik Sass - Friday, January 2, 2015
Viewers of the New Year Day's Sugar Bowl game were treated ...
- Bing Predicts NFL Games, But Can It Predict Winning Super Bowl Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 2, 2015
Moving closer to Super Bowl 2015, Microsoft's Bing algorithm for its sear ...