- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- The Supreme Court Takes Up Location Tracking
Digital News Daily, Jess Nelson - Tuesday, November 21, 2017
The United States Supreme Court will hear arguments at the end ...
- Samsung Intros 'Connect Tag' To Keep Track Of People And Things
Connected Thinking, Chuck Martin - Monday, October 16, 2017
Tracking things is moving to a new level. Using IoT technology ...
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make Drinks
Connected Thinking, Chuck Martin - Friday, October 13, 2017
The Internet of Things continues to set sail on the high sea ...
- Judge Sides Against Google In Battle Over AdWords Discount, Geotargeting
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
In a blow to Google, a federal judge has ruled that t ...
- Don't Have Access To AI? Ask For Zip Codes
Email Marketing Daily, Jess Nelson - Tuesday, October 3, 2017
Warner Music Group utilizes geotargeting to alert fans when their favorite artis ...
- American Airlines Targets Londoners' Mobiles Via Black Cabs
Around the Net In MAD London, Sean Hargrave - Monday, September 25, 2017
American Airlines and MediaCom have partnered for what "Campaign" is calling t ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Where In The World Is Your Digital Consumer?
RTBlog, Philip Rosenstein - Monday, August 28, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store Traffic
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
What can marketers do when creative store displays no longer bring ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- DataXu, Placed Connect In-Store Consumers And Targeted TV
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
DataXu and Placed, a provider of location-based attribution services, on Thursday sa ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Half Of Consumers Frustrated By Irrelevant Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 21, 2017
Half of consumers feel frustrated about receiving marketing information over the Intern ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Sky And Virgin Media Close To Adsmart Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, April 18, 2017
Sky and Virgin Media are close to an advertising partnership which "T ...
- Snap To Launch Location-Based Ad Product
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 12, 2017
Snap plans to launch a location-based ad targeting product. The fledgling publ ...
- Company Settles Probe Over Geotargeted Anti-Abortion Ads
PolicyBlog, Wendy Davis - Thursday, April 6, 2017
Copley Advertising sends anti-abortion ads to the smartphones of "abortion-minded women" w ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
RTBlog, Tobi Elkin - Wednesday, April 5, 2017
New location-targeting guidelines issued by the Media Rating Council will help locati ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- Pro-Trump Group Plans Digital, TV Ad Blitz
Around the Net in Video, P.J. Bednarski - Thursday, March 30, 2017
Making America Great will spend $1 million on TV ads and $300,0 ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
RTBlog, Tobi Elkin - Tuesday, March 28, 2017
Facebook's addition of a new feature to its popular Messenger app wi ...