- Future Plc Launches 'Global Programmatic Exchange' With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Future plc., a London-based media corporation, has tapped Rubicon Project to laun ...
- KBS Takes Majority Stake In UK-Based Albion Agency
MAD, Larissa Faw - Thursday, August 21, 2014
The deal will boost KBS's effort to expand internationally. Albion will beco ...
- Tablet Boom Increases Digital Magazines' Market Share
Around the Net In MAD London, Sean Hargrave - Friday, August 15, 2014
A boom in tablet sales helped digital magazines boost their share ...
- British Magazines Lose Nearly A Million Readers - Closures Imminent?
Around the Net In MAD London, Sean Hargrave - Friday, August 15, 2014
Sales of the hundreds of paid-for weekly and monthly titles fell 4.4 ...
- Brands Seeking Engagement Beyond Facebook
Around the Net In MAD London, Sean Hargrave - Friday, August 15, 2014
Brands are beginning to ask why pay for engagement on Facebook wh ...
- Global Ad Spend To Return To 2007 Levels -- But Not In The Eurozone
Around the Net In MAD London, Steve McClellan - Friday, August 15, 2014
Global ad spending will reach $534 billion in 2014 -- a 4. ...
- Nine In Ten Still Watch Live TV -- One In Four Second-Screen
Around the Net In MAD London, Sean Hargrave - Friday, August 15, 2014
More than four in five Brits (83 percent) still use the ...
- Ask.fm Sold To Tinder Owner
Around the Net In MAD London, Sean Hargrave - Friday, August 15, 2014
Ask.fm, the social networking site that has been linked to teen suicide ...
- Facebook Is An Advertising Channel -- Isn't It Time We All Got Over It?
London Blog, Sean Hargrave - Friday, August 15, 2014
Does it really matter to Facebook that brands are getting more organ ...
- Beacons: Coming to a Mannequin Near You
MobileShopTalk, Chuck Martin - Friday, August 15, 2014
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As wi ...
- Facebook Launches Cross-Device Tracking
Around the Net In MAD London, Mark Walsh - Thursday, August 14, 2014
Facebook on Wednesday rolled out cross-device reporting for ads, allowing marketers ...
- What Marketers Should Know About the iPhone 6
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
The impact of the upcoming iPhone 6 launch has been pinpointed ...
- Fashion Brands Trial VMBeacon Technology
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
Fashion brands House of Fraser, Jaeger & Hawes and Curtis have roll ...
- Qatar Airways Looks For Global Advertising Agency
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
Qatar Airways is seeking a global advertising agency. The Qatari government-owned airli ...
- 'Company' Magazine Ditches Print
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
"Company" magazine, the monthly Hearst UK glossy aimed at younger women, wi ...
- Iceland Awards GBP16m Ad Account To Karmarama
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
Karmarama has been been handed Iceland's GBP16m advertising account less than ...
- How U.K. Residents Consume Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 14, 2014
Take a look at how U.K. consumers consume media. For 16- to-24-year-old ...
- Facebook's Mobile Tracking Is Smart - But Let's Not Get Carried Away
London Blog, Sean Hargrave - Thursday, August 14, 2014
Before the digital marketing world rushes to congratulate Facebook on its cross-digit ...
- IAB To Release Video View Metric In Q4
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
The Interactive Advertising Bureau (IAB) is pencilling a Q4 release for ...
- Twitter Admits One In Twenty Accounts Are 'Bots'
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
Twitter has admitted that as much as 8.5 percent of its us ...
- Twitter Tests Promoted Video Program To Aid Ad Buying
Around the Net In MAD London, Gavin O'Malley - Wednesday, August 13, 2014
Twitter is now testing a performance-based Promoted Video programme to woo bran ...
- City TV Licence Bidders Warn Birmingham Launch Date 'Impossible'
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
Rival bidders for Birmingham's local TV licence say it is impossible ...
- BuzzFeed Will Use Investment For Global Expansion And Social Media Team Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
BuzzFeed will use the $30m it recently raised to launch sites ...
- Domino's Predicts Up To 2m X Factor App Downloads
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
Domino's has renewed its sponsorship of The X Factor app because t ...
- Government And BBC Should Support Digital Local News Groups, Not Failing TV
London Blog, Sean Hargrave - Wednesday, August 13, 2014
The Government's failing local television plan is unravelling as onlookers ask: ...
- Premier League Set For Social And Real-Time Season
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Subway, Carlsberg and Puma are looking to real-time to get the mo ...
- Celebrity Endorsement 'Does Little' For Charity Engagement
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Celebrities endorsing charities "does little" to promote active involvement in the caus ...
- Nestle Reviews UK Account For First Time In Ten Years
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Nestle is calling a review of its GBP60m media planning and buyi ...
- Adam & Eve DDB To Part Ways With Kwik Fit
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Adan & Eve DDB has told Kwik Fit it will not se ...
- Birmingham's City TV Enters Administration
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
The Government plan to support the launch of a new UK-wide netwo ...