- Sponsorship Outpaces Advertising, Will Approach $63 Billion In 2017
MAD, Steve McClellan - Monday, January 30, 2017
Global sponsorship spending is projected to rise 4.5% in 2017 to $62 ...
- Facebook Debuts Marketing Mix Modeling Portal
MoBlog, Gavin O'Malley - Tuesday, January 31, 2017
As part of a broader effort to help brands track campaign performan ...
- 5 Necessary Conversion Rate Optimization Resolutions For 2017
MediaDailyNews, Nazli Yuzak - Friday, January 27, 2017
Improving CRO is often overlooked, although it remains a critical strategic compone ...
- Election 2016: The Big Marketing Takeaways
MAD, Dan Curran - Wednesday, January 25, 2017
The 2016 presidential election made it painfully clear that conventional tactics c ...
- Influennials - The Secret To Marketing To Millennials And Beyond
MediaDailyNews, Zach Rosenberg - Wednesday, January 25, 2017
While marketers have seemingly figured out the approach to reaching Millennials, ...
- Future Of The Ad Agency Heard In The Language Of Marketing
Online Spin, Cory Treffiletti - Wednesday, January 25, 2017
Many people talk about the future of advertising. It's a hot topi ...
- Vox Media Names Lindsay Nelson First CMO
Publishers Daily, Sara Guaglione - Tuesday, January 24, 2017
Nelson will oversee a new marketing organization within Vox. It includes t ...
- Programmatic Native Grows Almost 90% In 2016, But Overall Adpotion Remains Low
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
Adoption of programmatic native advertising grew by 86% in 2016, according ...
- Procurement Is A Protection Racket, Isn't It?
London Blog, Sean Hargrave - Tuesday, January 24, 2017
If you're not sending in the money men, rivals will. Guess w ...
- Pro-Sessions TV Ad Pushes AG Confirmation
Marketing Politics Daily, Philip Rosenstein - Tuesday, January 24, 2017
A pro-Trump super PAC is running an ad for U.S. Attorney Gener ...
- Creative Is King, Media Supply Chain Economics The Victorious Queen: Turn Your Masterpiece Into A Postage Stamp
MediaDailyNews, Gary Milner - Tuesday, January 24, 2017
Creative is only 15% of the marketing budget. So if 85% ...
- Customer Marketing After Purchase Is Critical
Research Brief, Jack Loechner - Monday, January 23, 2017
According to a new Koyne/Influitive Marketing survey of company leaders and t ...
- Salary Survey Shows Marketing's Contribution Still Not Appreciated
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Despite efforts to promote the value of marketing within businesses, Marketing Week ...
- Brexit Making Marketers Reluctant To Hire New Staff
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Marketers are becoming more cautious when it comes to hiring new staf ...
- Advertisers Must Change With Times Or Fall Behind
MediaDailyNews, Ellen Oppenheim - Friday, January 20, 2017
Content from the recent raft of industry conferences reinforces the notion th ...
- Center-Brain Marketing: Preparing For A Future Of Cognitive Technology
Email Insider, Loren McDonald - Thursday, January 19, 2017
Technologies like cognitive marketing tools will help marketers deliver more relevant conte ...
- Mobile Driving Marketing Spend Among SMBs
MoBlog, Gavin O'Malley - Thursday, January 19, 2017
Largely driven by their interest in mobile, 70% of small- and medium-siz ...
- Hard Brexit Poker Face Engaged As Adland Prays For Free Trade Deal
London Blog, Sean Hargrave - Wednesday, January 18, 2017
Adland must hope the hard Brexit-or-nothing plan laid out yesterday is There ...
- Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. " ...
- Tips To Optimize Amazon, Google For Voice Advertising, Marketing
SearchBlog, Laurie Sullivan - Tuesday, January 17, 2017
How do marketers optimize content in a world without screens on devic ...
- NBA Celebrates The New Year (Of The Rooster)
MAD, Larissa Faw - Friday, January 13, 2017
As part of the basketball league's global marketing platform, "This Is W ...
- Marketing Twofer: Data and Devices
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 16, 2017
Data may be the bedrock of today's marketing. But it also pa ...
- Deadly Venom and Lifetime Value
MAD, Jason Carmel - Thursday, January 12, 2017
The best book on marketing analytics that I've read is not abo ...
- Velocidi Closes $12 Million Series A Funding Round
Real-Time Daily, Philip Rosenstein - Thursday, January 12, 2017
Velocidi, a marketing intelligence company and unifier of media and marketing dat ...
- TV Networks Abandon Some Marketing, Earned Media At TCA
TV Watch, Wayne Friedman - Thursday, January 12, 2017
How much more are TV executives looking to direct-to-consumer marketing -- vers ...
- Moral Marketing In The Age Of Trump
Marketing Politics Daily, Brad Mettey - Monday, January 9, 2017
After this election, showing that the norm is diversity and acceptance, n ...
- Marketing All Star: Linda Boff
MediaPost All Stars, Karlene Lukovitz - Thursday, January 5, 2017
GE prides itself on its disruptive, experimental culture -- and that go ...
- Media, Tech M&A Deal Values Soar In 2016
MediaDailyNews, Wayne Friedman - Thursday, January 5, 2017
Two agency holding companies -- Dentsu and WPP Group -- were t ...
- Marketing All Star: Bob Liodice
MediaPost All Stars, Joe Mandese - Friday, January 6, 2017
When Bob Liodice joined the Association of National Advertisers in 1995, the ...
- Turner Kicks Off New Sports Marketing Unit
Television News Daily, Wayne Friedman - Thursday, January 5, 2017
For its networks, including TBS and TNT, Turner Ignite Sports will lo ...