- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Brunner Partners With HIRI To Up Strategy, Marketing To Home-Improvement Industry
MAD, Fern Siegel - Wednesday, May 1, 2024
The agency will deliver building product marketing insights to benefit HIRI memb ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- Mother's Day Gift: Brands Give Consumers A Chance To Opt Out
Email Insider, Ray Schultz - Tuesday, April 30, 2024
Consumers who find this a painful holiday can halt marketing emails. ...
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Google may need to limit its first-party data capabilities to meet t ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- DiGiorgio Named CMO For Yieldmo
People on the Move, Fern Siegel - Thursday, April 25, 2024
She is charged with bolsters the ad platform's strategic growth plan. ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
Media 3.0, Joe Mandese - Wednesday, April 24, 2024
Despite only being deployed in an estimated 7% of marketing activities, markete ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Marketing Shy: Small Business Owners Often Lack Time For This Task
Email Insider, Ray Schultz - Tuesday, April 23, 2024
Almost three fourths lack total confidence in their marketing, Constant Contact a ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- TMA's Top WNBA Draft Prospects By Commercial Appeal
Mediapsssst, Richard Whitman - Monday, April 15, 2024
Caitlin Clark (Iowa) is expected to be the league's overall number o ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- Farrell Named SVP, Marketing For Agital
People on the Move, Fern Siegel - Friday, April 12, 2024
She is responsible for driving brand awareness and lead generation initiatives f ...
- Our Industry Needs To Improve Our Industry Education For Colleges
Media Insider, Maarten Albarda - Friday, April 12, 2024
Involvement from the advertising and marketing community has largely been the responsibili ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- B2B Startups Dodge Marketing - And This Could Hurt Their Valuation
Email Insider, Ray Schultz - Thursday, April 11, 2024
Systematic marketing "provides the greatest benefits to the valuations of early B ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- Defining Success: Three Ways To Improve Your Marketing Effectiveness Strategy
MAD, Marina Stuefer - Monday, April 8, 2024
Defining success is overlooked or rushed by many marketers. The process ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- Warby Parker, Delta, Krispy Kreme, SunChips, Moon Pie Take Advantage Of Eclipse
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 7, 2024
Warby Parker is expanding its activities announced last month by offering ISO-certifi ...
- Behind the Manischewitz Rebranding
CPG Insider, Erik Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...