- TWC Records Lower Revs, Subscribers
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
Still waiting for closure with its merger with Comcast, Time Warner Cab ...
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
Global advertising spending will slow up in 2015 to a 5.1% grow ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Facebook Referral Traffic Soars
The Social Graf, Erik Sass - Tuesday, January 27, 2015
This week brought some additional confirmation of social media's rapidly growing ro ...
- Facebook Audience Network vs. AdSense: A Battle Royale Brews
Search & Performance Marketing Daily, David Rodnitzky - Monday, January 26, 2015
A prominent investment bank recently raised its target on Facebook's stock ...
- Facebook Makes Big Pitch For Super Bowl Ad Dollars
Social Media & Marketing Daily, Gavin O'Malley - Friday, January 23, 2015
Ahead of the big game on February 1, Facebook is doing everythi ...
- Yes, We Watch Online, But Overwhelmingly We Watch TV Fare
VidBlog, P.J. Bednarski - Monday, January 26, 2015
A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015 ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 22, 2015
Google continues to lose search market share to Bing and Yahoo, albe ...
- Industry Applauds Obama's State Of The Union Focus On Digital Concerns, Country Favors Taxing Wealthy
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2015
The reaction to President Barack Obama's State of the Union address remai ...
- Local TV Syndies Beat Cable Syndication
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
Cable television has made gains on broadcast in many business metrics ...
- Local TV Benefits From Targeting Mobile Users
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
Local TV broadcasters should put more focus on those viewers/consumers who g ...
- comScore Brings Pre-Bid Data To Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
The quality of inventory has been the Achilles heel of programmatic advertisin ...
- MediaMath Taps Integral For Media Measurement
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Demand-side platform (DSP) MediaMath on Tuesday announced a partnership with Integral ...
- NFL Championship Games Top Most TV Shows
MediaDailyNews, Wayne Friedman - Monday, January 19, 2015
Although down versus a year ago, the NFL Championships games on Sund ...
- Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $ ...
- NBCU Nets Releases 3-Day Time-Shifted Data
MediaDailyNews, Wayne Friedman - Thursday, January 15, 2015
Looking to reflect what it believes is a more accurate picture ...
- Meetrics Receives MRC Accreditation For Display, Video Viewability Tech
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
Meetrics, a media measurement firm headquartered in Berlin, Germany, on Thursday announc ...
- TV Nets Report Dip In Ad Rev, Fox Hit Hardest Among Broadcasters
MediaDailyNews, Wayne Friedman - Wednesday, January 14, 2015
In the fourth quarter, TV networks continued to struggle in terms ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- Digital Entertainment Trumping Home Sales
MediaDailyNews, Wayne Friedman - Monday, January 12, 2015
Sales and rentals of home entertainment continue to suffer, while the digit ...
- CNN All Screen Taps Nielsen For OOH Metrics
MediaDailyNews, Wayne Friedman - Monday, January 12, 2015
Turner Broadcasting's CNN, fusing efforts around in-home and out-of-home viewing, has receiv ...
- Patent Mending: Rentrak Granted IP For Set-Top Data 'Drops'
MediaDailyNews, Joe Mandese - Tuesday, January 13, 2015
Nielsen rival Rentrak has received another important piece of intellectual property ...
- DoubleVerify's Video Ad Measurement Tech, Including Viewability, Receives MRC Accreditation
Real-Time Daily, Tyler Loechner - Monday, January 12, 2015
Digital ad measurement firm DoubleVerify on Monday announced it has received Med ...
- Facebook Adoption Leveling Off
The Social Graf, Erik Sass - Monday, January 12, 2015
While it still remains far and away the most popular social netwo ...
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 8, 2015
IgnitionOne began rolling out Thursday what will become a series of featur ...
- Digital-Only Reps Push Uptick In Local Media Sales
MediaDailyNews, Wayne Friedman - Wednesday, January 7, 2015
New research suggests that traditional local media does drive substantially higher digit ...
- The Mystery Of Netflix Viewership Continues--For Now
VidBlog, P.J. Bednarski - Thursday, January 8, 2015
Netflix chief content office Ted Sarandos told TV critics the other d ...
- CNBC Daytime To Drop Nielsen In Favor Of Cogent Reports
MediaDailyNews, Wayne Friedman - Tuesday, January 6, 2015
LAS VEGAS - Making a radical change to its viewership measurement, ...
- Cable Best: College Football Playoffs Score 28M Viewers
MediaDailyNews, Wayne Friedman - Monday, January 5, 2015
The new college football playoffs and an opening NFL wild card ga ...
- Hallmark Channels Register Solid Ad Gains
MediaDailyNews, Wayne Friedman - Monday, January 5, 2015
Hallmark Channel and Hallmark Movie & Mysteries have been posting recent stro ...