- New TV, Media Competitors Up Ad Spend Heading Into Holidays
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
Since the beginning of the TV season, new TV/media competitors have increas ...
- Cable News Nets Score Strong November Results
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
All cable TV news networks had a strong November viewing period ...
- Group M Imagines A Better Measured World In 2017
Around the Net in Video, P.J. Bednarski - Tuesday, November 29, 2016
Group M's new chief investment officer Lyle Schwartz tells Variety: “Maybe 2017 ...
- TV's Reach Metric Rises For Young Viewers
Television News Daily, Wayne Friedman - Monday, November 28, 2016
Major broadcast TV networks' reach metric of young consumers rose "significantly" ...
- Working Backwards to Measure Influencer Marketing Success
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Influencer marketing campaigns are hard to measure because not only do th ...
- Moat Introduces A New 'Score'
VidBlog, P.J. Bednarski - Wednesday, November 23, 2016
The new Moat Video Score starts counting online ads a they a ...
- TubeMogul Research Tracks Evolution Of The GRP
RTBlog, Tobi Elkin - Tuesday, November 22, 2016
TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertise ...
- Shuttering Its Atlas Ad-Serving Unit, Facebook Pivots On Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, November 21, 2016
Moving away from its Atlas ad-serving business, Facebook will focus on Atla ...
- Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
Social Media & Marketing Daily, Gavin O'Malley - Friday, November 18, 2016
Facebook is "winding down" the ad-serving portion of Atlas. For clients th ...
- Facebook Admits To More Ad Measurement Problems
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, November 16, 2016
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuraci ...
- Baseball Propels Fox To TV Lead
Television News Daily, Wayne Friedman - Monday, November 14, 2016
A month and a half into the new TV season and surprisingl ...
- Ad Measurement Feuds on Facebook, YouTube Hinge On Code
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
The way that Facebook and Google implement tracking code from third-party measureme ...
- ComScore Receives MRC Accreditation For Sophisticated Invalid Traffic Detection Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, November 8, 2016
ComScore said it has been granted accreditation by the Media Rating Counc ...
- A November Surprise: Nielsen Sticks To Its Downbeat News For Cable Networks
TV Watch, Wayne Friedman - Monday, November 7, 2016
Nielsen walks back its cable network assessment as networks challenge its result ...